新媒体时代的病毒式传播——以“河南神曲”为例
发布时间：2018-11-14 19:35
【摘要】：文章选取在2014年爆红网络的4首"河南神曲"为例,剖析了病毒式传播有别于传统媒体时代的新特征:传播内容的重要性日益凸显,信源的可信性效果被弱化;人们之间的互动更加便利、频繁,传者与受者的界限愈加模糊;新媒体提供了免费信息发布平台,进一步降低了信息传播成本。指出针对病毒式传播的新特征,传播者在实施病毒式传播战略时也需进行相应调整。
[Abstract]:This paper selects four songs of Henan Shenqu, which hit the Internet in 2014, as an example, and analyzes the new features of virus communication different from the traditional media era: the importance of communication content is increasingly prominent, and the credibility effect of information source is weakened; The interaction between people is more convenient and frequent, the boundary between the communicator and the recipient is more blurred; the new media provides the free information distribution platform, further reduces the information dissemination cost. According to the new characteristics of virus transmission, the communicator should adjust the strategy of virus transmission.
【作者单位】： 河南职业技术学院;
【分类号】：J605;G206
[Abstract]:This paper selects four songs of Henan Shenqu, which hit the Internet in 2014, as an example, and analyzes the new features of virus communication different from the traditional media era: the importance of communication content is increasingly prominent, and the credibility effect of information source is weakened; The interaction between people is more convenient and frequent, the boundary between the communicator and the recipient is more blurred; the new media provides the free information distribution platform, further reduces the information dissemination cost. According to the new characteristics of virus transmission, the communicator should adjust the strategy of virus transmission.
【作者单位】： 河南职业技术学院;
【分类号】：J605;G206
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