论海报设计中的装饰风格

发布时间：2018-06-16 23:16

本文选题：装饰 + 装饰风格　；参考：《南京艺术学院》2011年硕士论文

【摘要】：海报设计中的装饰风格由来已久,“新艺术”运动时期的海报作品洋溢着“自然主义”装饰气息,而维也纳“分离派”的直线装饰则为现代主义设计做了铺垫,装饰风格在现代主义功能至上的理念桎梏中隐身匿迹。现代主义的黄金期过后,后现代语境下的海报设计,挣脱了现代主义的理性枷锁,受各种新兴媒体的挤压,同时也为了满足“读图时代”受众日益膨胀的追求新鲜视觉刺激的欲求,展开了多元化的探索并形成风格多样、多彩纷呈的局面,装饰风格也再次出现并甚嚣尘上。本文首先对海报设计中的装饰风格进行历史性探究,再结合例证,着重剖析现代主义之后出现的海报装饰风格的表现类型、形式特征等,试图阐释这种装饰风格不仅是人类装饰情节的再次复苏,更是秉承了现代主义的一些理性特质,从简化走向繁复、从“焦点视觉”走向“边缘视觉”、从关注内在内容走向关注外在形式、从理性主导到由理性支撑的感性外放的内在本质。
[Abstract]:The decorative style of poster design has a long history. The poster works of the "New Art" movement are permeated with "naturalism" decoration, while the straight line decoration of Vienna's "separatism" paves the way for modernist design. The decorative style is hidden in the shackles of the modernist concept of functional supremacy. After the golden period of modernism, poster design in the post-modern context broke away from the rational shackles of modernism and was squeezed by various new media. At the same time, in order to satisfy the audience's growing desire for fresh visual stimulation in the "Reading Picture Age", it has launched a diversified exploration and formed a diverse and colorful situation, and decorative style has also appeared again and become increasingly popular. This article first carries on the historical inquiry to the decoration style in the poster design, then unifies the example, emphatically analyzes the poster decoration style after the modernism appears the expression type, the form characteristic and so on, Trying to explain this decorative style is not only the revival of human decorative plot, but also some rational characteristics of modernism, from simplification to complexity, from "focus vision" to "edge vision". From paying attention to the inner content to paying attention to the external form, from the rational leading to the inner essence of the perceptual exposition supported by the reason.
【学位授予单位】：南京艺术学院
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：J524

【引证文献】