基于演艺产业生态理论的演出院线内涵与机理研究

发布时间：2018-01-10 13:06

  本文关键词：基于演艺产业生态理论的演出院线内涵与机理研究　出处：《山东社会科学》2017年10期 　论文类型：期刊论文

  更多相关文章： 演出市场 院线 演艺产业生态 演出院线

【摘要】：演出院线是以剧场为依托,以剧目及演艺资源为纽带,在一个经营实体主导下,演出团体与剧场以资产联结或者契约加盟的形式进行合作而形成的一种演出经营管理机制。处于演艺产业生态内生系统的演出院线搭建起剧场、演出团体以及演出票务三方互利共赢的共生系统,形成了从剧目创作的演艺产品生产环节、剧目推广及票务的演艺产品营销环节到剧目演出的演艺产品消费环节的网状互动共生关系。分析演艺院线共生系统中剧场、演出团体及演出票务的具体职能及三者间共生关系的作用机制,探讨演出院线呈现的从松散走向集聚、经营模式不断创新、业务范围不断扩大的新趋势,不仅具有理论创新价值,对于推动演出院线进一步发展、优化演艺产业生态也有一定指导意义。
[Abstract]:The theater is based on the theater, with the drama and acting resources as the link, under the leadership of a business entity. A kind of performance management mechanism formed by the cooperation between the performing group and the theater in the form of asset association or contract alliance. The performing theater is built up in the ecological endogenetic system of performing industry. The symbiotic system of performing groups and tickets has formed the production link of performing arts products created from the repertoire. The network interaction symbiosis relationship between the performance product marketing link of the repertoire promotion and ticketing and the performance product consumption link of the repertoire. The theatres in the symbiotic system of performing arts academy line are analyzed. The specific functions of the performing groups and the performance ticketing and the function mechanism of the symbiotic relationship between the three discussed the new trend of the theatrical theater line from loose to agglomeration constantly innovating the business model and expanding the scope of business. It not only has the value of theoretical innovation, but also has certain guiding significance for promoting the further development of the performing theater line and optimizing the ecology of the performing arts industry.
【作者单位】： 山东大学管理学院;山东省艺术研究院;
【基金】：国家社科基金艺术学项目“转制文艺院团发展的产业生态研究”(项目编号:15BH106)的阶段性成果
【分类号】：J124
【正文快照】： 近年来我国演艺产业重新焕发生机,呈现出蓬勃发展的良好态势,但演出成本高、演出主体强弱差别较大、信息不对称等问题仍然突出,演出商单打独斗的局面难以为继。随着演出市场的发展,借助市场内需的推动,在市场化运作中发展起来的“演出院线”这一新兴机制日益受到关注,得到发展

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