主题公园演艺项目对旅游者活动空间的影响——基于时空可达性的分析

发布时间：2018-01-14 02:18

本文关键词：主题公园演艺项目对旅游者活动空间的影响——基于时空可达性的分析　出处：《旅游学刊》2017年12期 　论文类型：期刊论文

【摘要】：旅游者行为是旅游规划与产品设计的根本出发点。旅游者在时间预算固定、移动能力有限的前提下,可达的活动空间是有限的。文章选择紧凑型建设、高密度到访的主题公园为研究对象,讨论旅游者参与时空固定的演艺项目对其可达活动空间的影响。实证研究选择香港海洋公园为案例地,利用GPS行为跟踪数据,分析海洋剧场到访游客的活动空间差别,对比观看和未看表演、表演前与表演后的游客时空可达性差异。结果表明,游客观看演艺项目会显著地增加停留时间,演艺项目对观看表演游客近1.5小时的行为模式产生了影响,主要体现在移动速度放缓和活动范围缩小两个方面。基于缓冲区的潜在活动空间挖掘中,观看和未看表演群体之间活动空间的差异主要存在于表演前的40分钟内;而潜在活动机会的差异则存在于表演前后的10分钟内。观看表演群体在表演前的活动空间最小、潜在活动机会最少,说明该时段的时空制约最为强烈。最后,文章针对主题公园规划管理和旅游行为研究两个方面讨论了研究结果的实践意义和理论贡献。
[Abstract]:Tourist behavior is the basic starting point of tourism planning and product design. The tourists in the fixed time budget, the premise of limited ability to move, the space is limited. The choice of compact construction, high density to the theme park as the research object, its impact on the space up to discuss the tourists involved in the performing arts project time fixed. Empirical Study on the selection of Hong Kong Ocean Park as a case, tracking data using GPS analysis of tourists' behavior, Ocean theater space difference, and compared to watch a show, visitors of space-time accessibility before and after performing the differences of performance. The results show that visitors performing arts project will significantly increase the residence time, performing arts project to show visitors nearly 1.5 hours of behavior influence, mainly reflected in two aspects of reduced movement speed slowed and the scope of activities based on the buffer. The potential space mining, and did not show differences between groups to watch the activity space mainly exists in the 40 minutes before the performance; and the potential differences in activity opportunities exist in the performance before and after 10 minutes. The show group minimum before the performance of space activities, the potential opportunities at that time and space restriction this period was the strongest. Finally, discusses the practical significance and theoretical research results of the contribution of the two aspects of the theme park planning management and tourism behavior.

【作者单位】：中山大学旅游学院;西安外国语大学旅游学院人文地理研究所;山东大学管理学院;华东师范大学地理科学学院;
【基金】：国家自然科学基金青年科学基金项目“城市休闲行为的时空制约机理研究——以广州市为例”(41501172);国家自然科学基金项目“基于旅游者时空行为规律的旅游时间规划方法研究”(41301142)资助广东省自然科学基金博士启动项目“城市居民休闲行为的时空表达;制约机理与动态模拟”(2014A030310143)~~
【分类号】：F592;J124
【正文快照】： 引言人本主义的城市规划理念中,强调正确的空间规划应当是适应和满足人类的需求[1-2]。这一理念回归到旅游空间设计与产品规划中,则强调以旅游活动主体“旅游者”为根本出发点,旅游产品的生产与供给过程应引入旅游者行为的考虑与评估[3-4]。已有研究提出了“产品跟随行为”的

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