剧场类旅游演艺产品游客满意度实证研究

发布时间：2018-01-22 10:53

本文关键词： 剧场类旅游演艺观赏体验满意度　出处：《东北财经大学》2010年硕士论文　论文类型：学位论文

【摘要】：近年来,随着国内旅游市场的快速发展和大众休闲娱乐意识的增强,各式各样的休闲娱乐产品相继产生,推动了旅游演艺产品的兴起与迅速成长。如何切中要害的提升新兴旅游演艺产品的游客体验质量与服务质量,越来越受到经营者和研究者的重视。其中,研究最多的当属主题公园类和大型山水实景演出类的旅游演艺产品。剧场类旅游演艺产品不仅是城市重要的休闲娱乐场所,同时也是吸引外地游客的独特的文化旅游产品。本文以刘老根大舞台为案例,借以研究都市单一元素的剧场类旅游演艺产品的游客动机与满意度,从游客观赏体验的视角得到提高剧场类旅游演艺产品的游客满意度的方法和策略。本文第一部分,通过对相关文献的整理,引出本文的写作意图及意义。第二部分,明确了相关的概念,介绍了本文将会使用到的理论及方法,阐述了研究旅游演艺产品的游客满意度的重要性、以观赏体验为视角进行研究的必要性.和可能性,从而得出本文的理论模型,并建立游客观赏体验的满意度指标体系。第三部分为案例研究,以在旅游演艺产品领域中少有人问津的刘老根大舞台为例,通过实证研究,验证了相关假设并得出以下结论：①观赏者的主要人口属性及观赏信息的相关结论；②游客选择刘老根大舞台的动机因子主要有好奇、娱乐和逃避的三种类型,不同的观赏者个人背景与观赏情况对于游客动机选择是有显著性影响的：③游客观赏体验因子有：表演欣赏体验因子、服务体验因子、设施体验因子、氛围体验因子和活动参与体验因子五种；④游客对观赏体验中单一元素的满意度与总体满意度显著性相关；⑤游客观赏之前的期望与观赏之后的满意度之间存在差异；⑥通过IPA分析法得到目前在企业经营过程中应当注意改进和保持的项目。第四部分,将实证研究结论应用于剧场类旅游演艺产品的经营上,笔者首先分析了非物质文化遗产保护与开发之间的本真性与现代性的博弈,指出作为“建构本真性的旅游产品”的开发策略。接着总结出剧场类旅游演艺产品在经营时需要注意的事项：准确的目标市场定位、积极正向的游客口碑宣传、增强游客的表演欣赏体验、将表演内容普及化,大众化、亟需提高的服务性体验等。最后,给出了本文的研究局限和不足。本文中心思想是试图构建游客对剧场类旅游演艺产品的观赏体验的指标体系,并将这一体系应用到刘老根大舞台的实证研究中,得到此类旅游产品的游客满意度情况,并提出提高满意度的建议。
[Abstract]:In recent years, with the rapid development of domestic tourism market and the enhancement of public awareness of leisure and entertainment, a variety of leisure and entertainment products have emerged. Promote the rise and rapid growth of tourism performing arts products. How to improve the quality of tourist experience and service quality of emerging tourism performing arts products, more and more attention by operators and researchers. The most studied tourism performance products are theme parks and large-scale landscape performances. Theater tourism performance products are not only an important place for leisure and entertainment in the city. At the same time, it is also a unique cultural tourism product to attract foreign tourists. This paper takes Liu Laogen as a case study to study the tourist motivation and satisfaction of theatrical performing arts with a single urban element. From the perspective of tourists' viewing experience, the methods and strategies to improve the satisfaction of theater tourism performing arts are obtained. The first part of this paper, through the collation of relevant documents, leads to the writing intention and significance of this paper. The second part, clear related concepts, introduced the theory and methods to be used in this paper. This paper expounds the importance of the study of tourist satisfaction of tourism performing arts products, the necessity and possibility of studying from the perspective of viewing experience, and obtains the theoretical model of this paper. The third part is a case study, taking Liu Laogan as an example. The relevant hypotheses are verified and the following conclusions are drawn: 1 the main demographic attributes of the viewer and the relevant conclusions of the ornamental information; (2) the main motivation factors for tourists to choose the big stage of Liu Laogen are curiosity, entertainment and escape. Different visitors' personal background and viewing situation have significant influence on tourists' motivation choice. The three factors of tourists' viewing experience are: performance appreciation experience factor, service experience factor, facility experience factor. Atmosphere experience factor and activity participation experience factor; (4) the satisfaction of visitors to the viewing experience was significantly related to the overall satisfaction; (5) there is a difference between the expectation before viewing and the satisfaction after viewing; (6) through the IPA analysis, we get the project. 4th which should be improved and maintained in the course of the enterprise management at present, and apply the empirical research conclusion to the management of the theatrical tourism performing arts products. The author first analyzes the game between authenticity and modernity between the protection and development of intangible cultural heritage. This paper points out the development strategy of "constructing authentic tourism products", and then summarizes the matters needing attention in the management of theatrical tourism performing arts products: accurate target market orientation, positive tourist word-of-mouth propaganda. Enhance the performance appreciation experience of tourists, popularize the performance content, popularize the performance content, and improve the service experience, etc. Finally, this paper gives the limitations and shortcomings of this study. The central idea of this paper is to try to construct an index system of tourists' viewing and experience of theatrical tourism performing arts products, and apply this system to the empirical study of Liu Laogen's stage. Get the tourist satisfaction of this kind of tourism products, and give some suggestions to improve the satisfaction.
【学位授予单位】：东北财经大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J124;F592

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