现代商业艺术的新符号特征与意义

发布时间：2018-04-03 09:43

本文选题：创意经济　切入点：符号消费　出处：《大连工业大学》2009年硕士论文

【摘要】：时代在发展，社会在进步，我们的生活方式在不知不觉中却发生着巨大的改变。消费社会为我们带来了购物街、高速公路、连锁店等一系列服务于便捷生活的环境。而商业艺术在这些改变着的消费和生活环境中，也充当着重要的角色，继而也出现了商业艺术新的特征。如果说常规的经济是理性的经济，那么艺术经济就是人文经济的范式。本文主要分析现代艺术与商业的关系，，从艺术与商业的相似性与差异性中寻找二者最佳的结合方式，二者在后现代的消费文化中受到的影响和面对的一些需要关注的要素。结合这些背景关系，来研究现代商业艺术在创意经济的时代的现状和发展。分析艺术商业化的产物，品牌、艺术产业、艺术市场。最后根据所探讨的结果来推断商业艺术的发展趋势，即商业艺术的符号化，全息化。全文共分五个部分：第一部分分析传统与现代背景下艺术与商业的关系，二者在市场经济的影响下结合到一起，并成为创意产业的一部分。第二部分在后现代社会的消费文化中艺术平面化，生活化，人们的消费观念变的审美化、个性化，同时开始具备符号消费的特征。第三部分影响商业艺术发展的因素有很多，但是在信息经济、网络时代今天有一些新的关系要素是与以往不同的，如消费人群的改变，新的消费方式的出现，网络化的虚拟生活，新媒体在生活中的应用，这些要素都对商业艺术的发展有很大的影响，本章节主要研究这几项关键的要素。第四部分主要是介绍商业艺术在创意经济中的发展。如何打造品牌让艺术服务于商业，如何运用商业的运作方式来发展艺术市场，让艺术家，艺术产品走向更广阔的空间，探讨艺术与商业间的互动。第五部分介绍在符号消费时代，商业艺术也同样面临着符号化的问题。艺术家，艺术品都逐渐具备了符号特征，并且具备了符号特征的艺术就具备了商业化的可能。这样的符号有着艺术符号与商业符号的双重身份，一旦这些符号有了全息化的应用，那么它将带来无限的价值。
[Abstract]:The times are developing, the society is progressing, but our way of life has changed dramatically before we know it.Consumer society brings us a series of convenient living environment, such as shopping streets, highways, chain stores and so on.In these changing consumption and living environment, commercial art also plays an important role, and then new features of commercial art appear.If conventional economy is rational economy, then art economy is the paradigm of humanistic economy.This paper mainly analyzes the relationship between modern art and commerce, looks for the best way of combining art and commerce from the similarity and difference of art and commerce, the influence they face in the post-modern consumption culture and some elements that need to be paid attention to.Combined with these background relations, to study the current situation and development of modern commercial art in the era of creative economy.Analyze the product of art commercialization, brand, art industry, art market.Finally, we infer the development trend of commercial art, that is, symbolization and holography of commercial art.The full text is divided into five parts:The first part analyzes the relationship between art and business under the background of tradition and modern. They are combined under the influence of market economy and become a part of creative industry.The second part of the post-modern consumption culture in the art plane, life, people's consumption concept changed aesthetic, personalized, at the same time began to have the characteristics of symbolic consumption.In the third part, there are many factors that affect the development of commercial art. However, in the information economy, in the network age, there are some new relational elements that are different from the past, such as the changes in the consumer population and the emergence of new consumption patterns.The virtual life of network, the application of new media in life, these factors have great influence on the development of commercial art, this chapter mainly studies these key elements.The fourth part mainly introduces the development of commercial art in creative economy.How to build the brand to make art serve the business, how to use the commercial operation to develop the art market, to make the artists and art products move to a broader space, and to explore the interaction between art and business.The fifth part introduces that in the age of symbol consumption, commercial art also faces the problem of symbolization.Artists and works of art have gradually possessed symbolic features, and the art with symbolic characteristics has the possibility of commercialization.Such symbols have the dual identity of artistic symbols and commercial symbols. Once these symbols are applied holographically, they will bring unlimited value.
【学位授予单位】：大连工业大学
【学位级别】：硕士
【学位授予年份】：2009
【分类号】：J114

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