文学语言和广告语言模糊性的比较

发布时间：2018-06-15 01:37

本文选题：文学语言 + 广告语言　；参考：《大连理工大学》2010年硕士论文

【摘要】： 文学语言是指用来塑造艺术形象的文学作品的语言。广告语言是指广告作品中的文字语言,即指广告作品中所使用的语言文字。文学语言和广告语言都具有共同的艺术特性。和其他语言相比,文学语言和广告语言更注重语言的表现力,突出语言的言外之意,这与其它注重语义逻辑完整的应用语言有着本质的区别。正是因为有这样共同的特性,文学语言和广告语言才具有可比性。本文将文学语言和广告语言做了比较,从语言内部和外部两方面分析,以模糊性作为切入点,总结出了他们的异同本文共分四部分。第一章是绪论,介绍了课题的研究现状和研究不足。第二章介绍了比较对象的定义和特点,正是基于这些特性这两种语言才会比较出异同。第三、四章是本文的重点部分。第三章比较了文学语言和广告语言模糊性的相同点。从语言内部和语言外部两部分出发,通过语音、词汇、语法、语用、原因、功能等方面全面的剖析文学语言和广告语言在模糊性上的特性,总结了八条二者的相同之处。其中语言内部相关的四条,外部相关的四条。本文的第四章比较了文学语言和广告语言的模糊性的不同点,依然是从语言内部和外部两方面出发,研究的角度与相同点类似,同样总结出八条文学语言和广告语言在模糊性上的相同之处。本文对文学语言和广告语言的比较研究采用了新视角、多角度的研究方法,运用了文化语言学、社会语言学、模糊语言学、语用学等多门学科相关知识进行研究,希望可以抛砖引玉,引起相关者对文学语言和广告语言的了解和研究。
[Abstract]:Literary language refers to the language of literary works used to create artistic image. Advertising language refers to the written language in advertising works, that is, the language used in advertising works. Literary language and advertising language have common artistic characteristics. Compared with other languages, literary language and advertising language pay more attention to the expressive power of language and highlight the implication of language, which is essentially different from other applied languages which emphasize the integrity of semantic logic. It is precisely because of such common characteristics that literary and advertising languages are comparable. This paper makes a comparison between literary language and advertising language, analyzes their similarities and differences from two aspects of language internal and external, and summarizes their similarities and differences in four parts. The first chapter is the introduction, which introduces the research status and lack of research. The second chapter introduces the definition and characteristics of comparative object, which is based on these characteristics to compare the similarities and differences between the two languages. The third and fourth chapters are the key parts of this paper. The third chapter compares the fuzziness of literary language and advertising language. Starting from the internal and external parts of the language, this paper comprehensively analyzes the fuzziness of literary language and advertising language from the aspects of pronunciation, vocabulary, grammar, pragmatics, reason and function, and summarizes the similarities between the eight aspects. Among them, four are related to the internal language and four to the external. The fourth chapter compares the fuzziness of literary language and advertising language, and still starts from the internal and external aspects of the language, and the research angle is similar to the same point. Also summed up the eight literary language and advertising language in the vagueness of the similarities. In this paper, the comparative study of literary language and advertising language is carried out from a new perspective and a multi-angle approach, using cultural linguistics, sociolinguistics, fuzzy linguistics, pragmatics and other relevant knowledge. Hope that it can lead to the understanding and study of literary language and advertising language.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：H030;I045

【参考文献】