从使用与满足理论分析网络环境下TFBOYS走红的原因

发布时间：2018-06-27 10:04

  本文选题：使用与满足理论 + 网络环境　； 参考：《传播与版权》2016年04期

【摘要】：猴年伊始,"00后"组合TFBOYS凭借《幸福成长》登上了央视春晚的舞台,由此进入了全国观众的视野。虽其组合成员平均年龄仅为15岁,出道仅两年多,但他们的影响力却不容小觑。在当前泛娱乐化的网络环境里,"00后"明星的走红呈现出不一样的特点,而TFBOYS作为其中的典型代表,对于分析当今时代的文化发展特征具有重要的参考意义。在此试图从传播学的使用与满足理论出发,研究在网络环境下TFBOYS迅速走红的原因,探讨互联网时代下明星运营模式的新特点和受众心理的新变化。
[Abstract]:At the beginning of the year of the Monkey, "after 00" group TFBOYS stepped onto the stage of CCTV Spring Festival Gala with "Happy growth", and thus entered the national audience's field of vision. Although the average age of its members is only 15 years old, only two years after their debut, but their influence is not to be underestimated. In the current network environment of pan-entertainment, the popularity of "after 00" stars presents different characteristics, and TFBOYS as a typical representative, for the analysis of the characteristics of cultural development in the current era has an important reference significance. Based on the theory of communication and satisfaction, this paper attempts to study the reasons why TFBOYS is rapidly gaining popularity in the network environment, and to discuss the new characteristics of star operation mode and the new changes of audience psychology in the Internet age.
【作者单位】： 重庆大学;
【分类号】：J124
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本文编号：2073556