文艺传播视野中的文艺类电子书研究
发布时间：2018-08-02 17:33
【摘要】： 文艺类电子书是文艺传播的一种新形态。在它出现之初,人们只是被其中技术因素制造的新鲜感吸引而去阅读。但是发展至今,它已成为一类值得关注的文艺现象。在文艺传播领域中,文艺类电子书已隐然与纸质文艺类书籍成分庭抗礼之势,而有关它的研究,学界目前还处于摸索和起步阶段。论文尝试从文艺传播学的视角,全面探析文艺类电子书这一文艺现象,运用质化研究与量化研究相结合的方法,研究文艺类电子书的传播者、传播文本和传播受众等问题。 文艺类电子书的传播者包括专业的网络传播机构和普通个人。在选择文艺作品时,他们倾向于以商业赢利、娱乐受众、传承文化和满足自我需求为目的进行选择,无论是畅销文艺作品、经典文艺作品还是个人喜欢的作品都受这些选择目的的影响。文艺类电子书的内容也称电子文本,其生成来源多种多样,主要有纸质文本中的经典文艺作品和一些畅销文艺作品、网络文学作品、原创电子书作品。从数量上来看,电子书采用的纸质畅销作品和网络原创作品更多一些。电子文本的特征主要体现在形式和内容两个方面。形式方面的特征主要表现为:版面设计模仿纸质书籍;阅读功能多样;装帧风格灵活。内容方面的特征表现在:原创作品不断增多;网游题材出现;内容风格以戏谑为主。文艺类电子书的受众是以大学生为主要代表的年轻群体。通过调查与问卷分析,文章认为,与纸质书的受众相比,电子书的受众时尚性特征更加明显,并且具有更大程度的能动性和自由性。文艺类电子书中,小说是最受欢迎的体裁。从传播学“使用-满足”理论看,这与受众需求密切相关。文艺类电子书的受众需求具体表现为游戏、逃避和圆梦。 文艺类电子书在传播和发展的过程中,遇到的最主要问题是与文艺类纸质书籍的竞争。通过调查问卷与社会文化背景分析,文章认为,文艺类电子书与纸质书将会长期共存,并呈现多元发展的趋势。二者应以互动传播为主以获得传播效果的最大化。文艺类电子书目前在内容与形式方面还存在一些问题,从未来的发展看,文艺类电子书在技术上要尽量改进诸如格式、屏幕显示和网络技术等层面的问题,更应该在内容方面调整文艺作品的来源和质量,紧随社会发展的方向,满足大众的审美需求。
[Abstract]:E-book is a new form of literature and art communication. At the beginning of its emergence, people were only attracted to read by the novelty created by the technological factor. But up to now, it has become a kind of literary phenomenon worthy of attention. In the field of literature and art communication, literature and art e-books have already become the trend of antagonism with paper books, but the research on it is still in the initial stage. From the perspective of literature and art communication, this paper tries to probe into the literature and art e-book, which is a literary phenomenon, and uses the method of combining qualitative research with quantitative research to study the communicators, the dissemination of text and the audience of literary and artistic e-books. Literary and art e-book disseminators include professional network dissemination institutions and ordinary individuals. In selecting literary and artistic works, they tend to choose for the purpose of commercial profit, entertainment, cultural heritage and self-satisfaction, whether they are best-selling works of literature and art, Classical literary works or personal favorite works are influenced by the purpose of these choices. The content of literature and art e-book is also called electronic text, and its origin is various, mainly include classical literature and art works in paper text and some best-selling literary works, network literature works and original e-book works. In terms of quantity, e-books are more popular in paper and original online. The features of electronic text are mainly embodied in two aspects: form and content. The main features of form are: page design mimic paper books, reading function is diverse, binding style is flexible. The features of the content are: the increasing number of original works; the emergence of online games; the content style is mainly playful. The audience of literature and art e-book is the young group mainly represented by college students. Through the investigation and questionnaire analysis, the article thinks that compared with the audience of the paper book, the electronic book audience's fashion characteristic is more obvious, and has the greater degree of initiative and freedom. Fiction is the most popular genre in literary and art e-books. From the view of the theory of "use-satisfaction" in communication, this is closely related to the needs of the audience. Literature and art e-book audience demand for specific performance for the game, escape and dream. In the process of dissemination and development of literature and art e-books, the main problem is the competition with literature and art paper books. Through questionnaire and social and cultural background analysis, the article thinks that literature and art e-books and paper books will coexist for a long time, and present the trend of pluralistic development. The two should focus on interactive communication in order to maximize the effect of communication. At present, there are still some problems in the content and form of literary e-books. From the perspective of the future development, we should try our best to improve the technical aspects of literary e-books, such as format, screen display, and network technology, and so on. We should adjust the source and quality of literary works in content, follow the direction of social development, and meet the aesthetic needs of the masses.
【学位授予单位】：济南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G206;I0-05
本文编号：2160166
[Abstract]:E-book is a new form of literature and art communication. At the beginning of its emergence, people were only attracted to read by the novelty created by the technological factor. But up to now, it has become a kind of literary phenomenon worthy of attention. In the field of literature and art communication, literature and art e-books have already become the trend of antagonism with paper books, but the research on it is still in the initial stage. From the perspective of literature and art communication, this paper tries to probe into the literature and art e-book, which is a literary phenomenon, and uses the method of combining qualitative research with quantitative research to study the communicators, the dissemination of text and the audience of literary and artistic e-books. Literary and art e-book disseminators include professional network dissemination institutions and ordinary individuals. In selecting literary and artistic works, they tend to choose for the purpose of commercial profit, entertainment, cultural heritage and self-satisfaction, whether they are best-selling works of literature and art, Classical literary works or personal favorite works are influenced by the purpose of these choices. The content of literature and art e-book is also called electronic text, and its origin is various, mainly include classical literature and art works in paper text and some best-selling literary works, network literature works and original e-book works. In terms of quantity, e-books are more popular in paper and original online. The features of electronic text are mainly embodied in two aspects: form and content. The main features of form are: page design mimic paper books, reading function is diverse, binding style is flexible. The features of the content are: the increasing number of original works; the emergence of online games; the content style is mainly playful. The audience of literature and art e-book is the young group mainly represented by college students. Through the investigation and questionnaire analysis, the article thinks that compared with the audience of the paper book, the electronic book audience's fashion characteristic is more obvious, and has the greater degree of initiative and freedom. Fiction is the most popular genre in literary and art e-books. From the view of the theory of "use-satisfaction" in communication, this is closely related to the needs of the audience. Literature and art e-book audience demand for specific performance for the game, escape and dream. In the process of dissemination and development of literature and art e-books, the main problem is the competition with literature and art paper books. Through questionnaire and social and cultural background analysis, the article thinks that literature and art e-books and paper books will coexist for a long time, and present the trend of pluralistic development. The two should focus on interactive communication in order to maximize the effect of communication. At present, there are still some problems in the content and form of literary e-books. From the perspective of the future development, we should try our best to improve the technical aspects of literary e-books, such as format, screen display, and network technology, and so on. We should adjust the source and quality of literary works in content, follow the direction of social development, and meet the aesthetic needs of the masses.
【学位授予单位】：济南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G206;I0-05
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