我国高雅音乐市场赞助活动研究

发布时间：2018-10-08 08:30

【摘要】： 近些年,随着文化产业的发展,高雅音乐市场也日渐繁荣。虽然并不成熟,但是北京、上海、深圳、天津等大城市高雅音乐演出市场的赞助活动已经初具规模。通过对国外高雅音乐演出市场的分析和对西方音乐史中赞助人制度的研究,笔者认为赞助是高雅音乐发展传承的重要推动力。而现今企业的发展也不能简单的依靠产品质量、服务质量,还要在公众中树立企业的良好形象,打造企业的文化价值。而高雅音乐的形象和某些领域的高端企业想要建立的企业形象正好吻合。这片文章正是以高雅音乐和高端企业的合作双赢为切入点,总结现阶段的赞助模式,分析现状、瓶颈、障碍,结合国外在此领域的先进经验和我国已有的成功案例,为企业赞助高雅音乐的进一步发展提出建议。
[Abstract]:In recent years, with the development of cultural industry, the elegant music market has become increasingly prosperous. Although not mature, but Beijing, Shanghai, Shenzhen, Tianjin and other major cities elegant music market sponsorship activities have begun to take shape. Based on the analysis of the overseas market of elegant music performances and the research on the patron system in the history of western music, the author thinks that sponsorship is an important driving force for the development and inheritance of elegant music. Nowadays, the development of enterprises can not simply rely on the quality of products, service quality, but also in the public to establish a good image of enterprises, to create the cultural value of enterprises. And the image of elegant music and some areas of high-end enterprises want to establish the image of the business exactly match. This article is based on the win-win cooperation between elegant music and high-end enterprises as a starting point, summing up the current sponsorship model, analyzing the current situation, bottlenecks, obstacles, combined with the advanced experience of foreign countries in this field and the successful cases in China. To provide suggestions for the further development of corporate sponsorship of elegant music.
【学位授予单位】：天津音乐学院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J124

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