浅析色彩在轿车中的应用

发布时间：2019-02-13 21:31

【摘要】：色彩是一门综合性学科,它所涉及的知识非常广泛。人们在生活的方方面面都可以发现色彩,色彩在生活中占有重要地位。随着社会、科技的发展及人们生活水平的提高,轿车渐渐成为人们的代步工具,人们对其不仅仅是功能上的需求,而对其色彩也提出更高的要求,因此有专家预测色彩在未来将成为汽车的新卖点。然而,国外很早就认识到轿车色彩的重要性,并成立有专门的色彩机构为其研究和提供色卡,但中国在此领域的研究还基本处于空白阶段。基于此问题,本文意在通过色彩在轿车中应用的浅析,能够为中国的轿车色彩应用提供些参考建议。下面本文将从几方面论述色彩在轿车中的应用:首先,从色彩的生理、心理制约因素,交通安全制约因素,流行色与常用色以及消费者的制约因素几个方面来阐述其色彩对于轿车应用的影响;其次,对国内外具有代表性国家的轿车色彩分别进行纵向分析,并总结其色彩特点;最后,将国内外轿车色彩进行横向分析与比较,并归纳出二者间区别,与此同时希望能对中国未来轿车色彩的应用具有参考性意义。
[Abstract]:Color is a comprehensive subject, it involves a wide range of knowledge. People can find color in all aspects of life, color plays an important role in life. With the development of society, science and technology and the improvement of people's living standard, cars have gradually become people's walking tools. As a result, some experts predict that color will become a new selling point for cars in the future. However, the importance of car color has been recognized very early in foreign countries, and a special color organization has been set up to study and provide color cards, but the research in this field in China is still in the blank stage. Based on this problem, this paper aims to provide some reference suggestions for Chinese car color application through the analysis of the application of color in cars. The following article will discuss the application of color in cars from several aspects: first, from the color physiological, psychological constraints, traffic safety constraints, The influence of the popular color, the common color and the restriction factor of the consumer on the application of the car is expounded. Secondly, the car color of representative countries at home and abroad is analyzed vertically, and its color characteristics are summarized. Finally, this paper analyzes and compares the color of cars at home and abroad, and sums up the difference between the two. At the same time, it hopes to be of reference significance to the future application of car color in China.
【学位授予单位】：北京服装学院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J063

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