我国台湾地区电视歌仔戏发展现状及市场走向研究

发布时间：2018-04-25 08:00

  本文选题：电视 + 歌仔戏　； 参考：《西部广播电视》2016年20期

【摘要】：歌仔戏是海峡两岸同根同源的地方剧种,其艺术形态和呈现方式与社会发展、技术革新、受众特色等因素紧密关联。随着电视产业崛起,歌仔戏主动适应新的传播环境、拓展新的传播路径,从而进一步衍生出电视歌仔戏这一新的艺术形态。台湾政治大学中文系蔡欣欣在《台湾歌仔戏与电视媒体的跨界联姻》当中论述:电视歌仔戏是以歌仔戏为主体,结合电视媒体作为录制手段与传播媒介的艺术品类。电视歌仔戏首先缘起于台湾,曾经创造辉煌的成绩,可谓"引领一时风尚"。探索台湾电视歌仔戏的发展之路及其市场走向,将为两岸,特别是"新莺初啼"的大陆电视歌仔戏提供非常有价值的参考和借鉴。
[Abstract]:Song Zai Opera is a kind of local drama with the same roots across the Taiwan Strait. Its artistic form and presentation mode are closely related to social development, technological innovation, audience characteristics and other factors. With the rise of the television industry, the opera adapted to the new communication environment and expanded the new communication path, thus further derived the new artistic form of TV opera. Cai Xinxin, Department of Chinese Studies at Taiwan political University, states in the Cross-Border Marriage between Taiwanese Opera and TV Media: TV Opera is a kind of art with the main body of the opera as its main body, combined with the television media as a means of recording and the media of communication. The TV opera originated in Taiwan, once created brilliant achievements, it can be said to be "leading the fashion." Exploring the development road and market trend of Taiwanese TV opera will provide a very valuable reference for both sides of the Taiwan Strait, especially for the mainland TV song opera of "New warbler at the beginning".
【作者单位】： 厦门卫视;
【分类号】：J825
，

本文编号：1800450