国内综艺演出舞台视觉传达致效因素研究

发布时间：2018-09-04 09:46

【摘要】：本文以综艺演出舞台视觉传达为研究对象。舞台视觉传达是综艺演出舞台传播行为的重要内容和形式，是一门多学科交汇的艺术。运用传播学相关理论与研究方法，对舞台视觉单一构成要素进行研究，早已屡见不鲜。然在另一方面，作为一种特殊的视觉语言，舞台视觉并没有引起视觉传达研究的关注，也就是说，从视觉传达研究的角度来看，舞台视觉仍在其关注的视线之外，甚至是其研究的盲区。故将传播学、视觉传达设计和舞台视觉三者结合起来并相互观照，，改变以往的研究视角，引发舞台视觉传达整体研究。同时，本文将舞台美学、心理学、社会学、市场营销学等认知理论的相关内容，有选择、有比较地纳入到研究框架之下，从多个角度对舞台视觉传达进行全方位解读，不再是单一视角的简单揭示。文中，首先对综艺演出和舞台视觉传达的概念做出界定，明晰了综艺演出舞台视觉传达的一些特征——全景式拟态再现：一种立体性、流动性、互动性并存，依附性、独立性、创造性共生的视觉传播形式；接着，重点就综艺演出舞台视觉传达的构成要素进行了详细论述，并多角度分析了综艺演出舞台视觉传达的致效因素；同时，还对比分析了综艺演出舞台视觉传达和传统舞台美术的区别。最后，在前面研究的基础上，提出了综艺演出舞台视觉传达创作的基本策略和实现有效传达的几点建议。本选题对综艺演出舞台视觉传达理论拓展的萌动思考，希望有助于指导和规范舞台视觉传达的实践，并唤醒相关研究对其关注。
[Abstract]:This article takes the variety performance stage visual communication as the research object. Stage visual communication is an important content and form of stage communication in variety performance. Using the theory and research method of communication, it is common to study the single component of stage vision. On the other hand, as a special visual language, stage vision does not attract the attention of visual communication research, that is, from the perspective of visual communication research, stage vision is still out of sight. Even the blind spot of its research. Therefore, the communication theory, visual communication design and stage vision are combined and looked at each other, changing the previous research perspective, leading to the overall study of stage visual communication. At the same time, this article will stage aesthetics, psychology, sociology, marketing and other cognitive theory of relevant content, has the choice, has the comparison to the research frame, carries on the omni-directional interpretation from many angles to the stage visual communication, No longer a simple revelation of a single perspective. In this paper, the concept of variety performance and stage visual communication is first defined, and some characteristics of visual communication of variety performance stage are clarified-panoramic mimicry: a three-dimensional, mobile, interactive coexistence, dependency, independence. The creative symbiotic form of visual communication; then, the main elements of visual communication of variety performance stage are discussed in detail, and the effective factors of visual communication of variety performance stage are analyzed from many angles. It also compares and analyzes the difference between stage visual communication and traditional stage art. Finally, on the basis of the previous research, this paper puts forward the basic strategy of visual communication of variety performance stage and some suggestions to realize effective communication. This thesis tries to develop the theory of stage visual communication in variety performance, hoping to guide and standardize the practice of stage visual communication, and awaken the relevant research to pay attention to it.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：J813

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