天津大剧院观众拓展探究
发布时间：2018-09-11 14:27
【摘要】：2012年4月,天津文化中心天津大剧院正式落成并运营。自开幕至今其运营上不断调整,策划、组织、引进了大量的演出,其中不乏各类国际顶尖演出,吸引了大量的观众前往观看。但是就总体情况来说,天津大剧院在观众拓展上仍然存在不足之处,一些演出上座率偏低,与作品本身的艺术质量不成正比;观众的质量——也就是观众的欣赏水平和观演习惯上仍有欠缺。笔者自天津大剧院开幕起就在场务部实习做领位员,因跟观众接触最为频繁密切而更加了解天津大剧院的观众情况,加上通过对观众调查问卷和随机访谈等形式,归纳分析了天津大剧院的受众构成情况,以及观众的需求情况。在总结了天津大剧院现有的观众拓展方式后,寻找其在观众拓展中仍然存在的问题,并分析造成现在这种情况的原因,最后根据天津市整体情况和天津大剧院的实际情况,提出对天津大剧院在观众拓展上的改进意见和建议。
[Abstract]:In April 2012, Tianjin Cultural Center Tianjin Grand Theater was officially completed and operated. Since its opening, its operation has been constantly adjusted, planned, organized and introduced a large number of performances, including a variety of international top performances, attracted a large number of spectators to watch. However, as far as the overall situation is concerned, there are still some deficiencies in the audience expansion of Tianjin Grand Theater. Some performances have low attendance rate, which is not proportional to the artistic quality of the works themselves. Audience quality-that is, the audience's appreciation level and performance habits are still deficient. Since the opening of the Tianjin Grand Theater, the author has worked as an intern and leader of the Ministry of Public Affairs on the spot. Because of the most frequent contact with the audience, he has gained a better understanding of the audience situation of the Tianjin Grand Theater. In addition, through questionnaires and random interviews to the audience, Summarized and analyzed the audience composition of Tianjin Grand Theater, as well as audience needs. After summing up the existing audience expansion methods of Tianjin Grand Theater, the author looks for the problems that still exist in the audience expansion, and analyzes the causes of the present situation. Finally, according to the overall situation of Tianjin and the actual situation of Tianjin Grand Theater, This paper puts forward some suggestions for improving the audience expansion of Tianjin Grand Theater.
【学位授予单位】：天津音乐学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J892.4
本文编号：2236955
[Abstract]:In April 2012, Tianjin Cultural Center Tianjin Grand Theater was officially completed and operated. Since its opening, its operation has been constantly adjusted, planned, organized and introduced a large number of performances, including a variety of international top performances, attracted a large number of spectators to watch. However, as far as the overall situation is concerned, there are still some deficiencies in the audience expansion of Tianjin Grand Theater. Some performances have low attendance rate, which is not proportional to the artistic quality of the works themselves. Audience quality-that is, the audience's appreciation level and performance habits are still deficient. Since the opening of the Tianjin Grand Theater, the author has worked as an intern and leader of the Ministry of Public Affairs on the spot. Because of the most frequent contact with the audience, he has gained a better understanding of the audience situation of the Tianjin Grand Theater. In addition, through questionnaires and random interviews to the audience, Summarized and analyzed the audience composition of Tianjin Grand Theater, as well as audience needs. After summing up the existing audience expansion methods of Tianjin Grand Theater, the author looks for the problems that still exist in the audience expansion, and analyzes the causes of the present situation. Finally, according to the overall situation of Tianjin and the actual situation of Tianjin Grand Theater, This paper puts forward some suggestions for improving the audience expansion of Tianjin Grand Theater.
【学位授予单位】：天津音乐学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J892.4
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1 冯莎莎;天津大剧院观众拓展探究[D];天津音乐学院;2017年
，本文编号：2236955
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