大型民族管弦乐组曲《连年有余》的项目运作研究
发布时间：2018-09-17 07:52
【摘要】：由天津歌舞剧院推出的经典民乐作品——大型民族管弦乐组曲《连年有余》自2009年在天津大剧院首演获得成功后好评如潮，广受社会各界的喜爱。特别是在2010年国家大剧院的首次登台亮相，《连年有余》在收获经济效益和社会效应的同时，也打响了天津民乐的品牌。在搬上舞台已经七年的时间里，《连年有余》以周期式的演出模式在多个地区、国家进行剧目展演，并在演出过程中根据演出市场的发展趋势与观众的文化需求不断进行修改、创新，逐渐日趋成熟。如今，组曲中的许多经典作品已经成为天津歌舞剧院民乐演出中必演曲目，《连年有余》也成为了天津歌舞剧院的一部响亮的民乐品牌。本文将以音乐学、市场学、营销学等多门学科的理论知识作为支撑，从《连年有余》的项目产生背景、策划与实施、运营、目前存在问题及解决策略等方面为研究视角，通过一手资料的收集、整理和相关论文的阅读，对《连年有余》民乐演出项目运作进行深入研究，，为今后同类作品的运作及我国民乐演出市场的发展提供借鉴和经验参考。
[Abstract]:The classical folk music production by Tianjin Song and Dance Theater, the large-scale folk orchestral ensemble, has been well received since 2009, when it was successfully performed in Tianjin Grand Theater, and has been loved by all walks of life. Especially in 2010, the National Grand Theater appeared on the stage for the first time. In the process of harvesting economic benefits and social effects, Tianjin Folk Music brand was also launched. In the seven years since we moved on to the stage, "more than one year after another" has been staged in many regions and countries in a periodic mode, and has been constantly revised in accordance with the development trend of the performance market and the cultural needs of the audience. Innovation, gradually maturing. Nowadays, many classical works in the suite have become a must-play in the folk music performance of Tianjin Opera and Dance Theater, and have also become a resounding folk music brand of Tianjin Opera and Dance Theater. This paper will be supported by the theoretical knowledge of music, marketing, marketing and other disciplines, from the perspective of the background, planning and implementation, operation, existing problems and solving strategies of the project. Through the collection of primary materials, collation and reading of related papers, this paper makes a deep study on the operation of folk music performance project, which provides reference and experience for the operation of similar works and the development of folk music performance market in our country in the future.
【学位授予单位】：天津音乐学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J605
本文编号：2245219
[Abstract]:The classical folk music production by Tianjin Song and Dance Theater, the large-scale folk orchestral ensemble, has been well received since 2009, when it was successfully performed in Tianjin Grand Theater, and has been loved by all walks of life. Especially in 2010, the National Grand Theater appeared on the stage for the first time. In the process of harvesting economic benefits and social effects, Tianjin Folk Music brand was also launched. In the seven years since we moved on to the stage, "more than one year after another" has been staged in many regions and countries in a periodic mode, and has been constantly revised in accordance with the development trend of the performance market and the cultural needs of the audience. Innovation, gradually maturing. Nowadays, many classical works in the suite have become a must-play in the folk music performance of Tianjin Opera and Dance Theater, and have also become a resounding folk music brand of Tianjin Opera and Dance Theater. This paper will be supported by the theoretical knowledge of music, marketing, marketing and other disciplines, from the perspective of the background, planning and implementation, operation, existing problems and solving strategies of the project. Through the collection of primary materials, collation and reading of related papers, this paper makes a deep study on the operation of folk music performance project, which provides reference and experience for the operation of similar works and the development of folk music performance market in our country in the future.
【学位授予单位】：天津音乐学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J605
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