清末民国太原地区报纸上的剧院戏曲广告研究

发布时间：2018-10-14 14:31

【摘要】：清末民国是中国戏曲的大繁荣时期,五四运动后,报业迅速发展,报纸作为大众传播的重要载体,拥有大量的珍贵史料和文字、图片记载。剧院戏曲广告的出现,它的宣传与包装,对戏曲的发展有巨大的促进作用。本文通过浏览收集清末民国在山西太原发行的几种报纸,整理了刊登在各大报纸上的剧院戏曲广告,并以此为研究对象,充分发掘和利用现有的文献史料,对太原地区的剧场有大致罗列、对剧院戏曲广告的形式有所认识,对广告上所呈现的戏班及演出人员、演出剧目、演出票价等内容有所了解。另外,民国是我国印刷业和出版业空前兴盛的时期,这一时期出现的报纸、杂志刊物无论是种类还是数量,都在中国出版史上占有极其重要的位置。而商业广告、演出广告的设计别出心裁,本文为扩宽该领域的学术研究范围,将戏曲学科与广告学、设计学、品牌推广等学科相联系,拥有一个创新的角度来进行研究探讨。以被称为“太原三家老报纸”之一的《山西日报》为例,对刊登在上面的戏曲广告的版面变化、平面设计,尤其各种元素的运用进行概述,以此来见证近代报刊业对戏曲繁荣所发挥的巨大作用。
[Abstract]:The late Qing Dynasty and the Republic of China were the prosperous period of Chinese opera. After the May 4th Movement, the newspaper industry developed rapidly. As an important carrier of mass communication, newspapers had a lot of precious historical materials and words, pictures and records. The emergence of theatrical advertisements, its propaganda and packaging, play a great role in promoting the development of opera. Through browsing and collecting several kinds of newspapers published in Taiyuan, Shanxi Province in the late Qing Dynasty and the Republic of China, this paper collates the theatre opera advertisements published in the major newspapers, and takes this as the research object to fully explore and utilize the existing historical documents. There is a general list of theatres in Taiyuan area, a general understanding of the form of theatrical advertisements, and understanding of the theatrical troupes and performers, performances, performance ticket prices and other contents presented in the advertisements. In addition, the Republic of China is a period of unprecedented prosperity in China's printing and publishing industries. Newspapers, magazines and publications in this period have played an extremely important role in the history of Chinese publishing. In order to widen the scope of academic research in this field, this paper links the subject of drama with advertising, design, brand promotion and so on, and has an innovative angle to carry on the research and discussion. Taking Shanxi Daily, one of the three old newspapers in Taiyuan, as an example, the layout changes, graphic design, and especially the use of various elements of the opera advertisements published on them are summarized. In order to witness the modern newspaper industry to play a great role in the prosperity of opera.
【学位授予单位】：山西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J609.2

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