价值累加理论框架下的“点名游戏”——以高校官微接力改编歌曲《南山南》为例
发布时间：2019-03-09 13:28
【摘要】：正2015年11月6日,南京大学官方微博化用歌曲《南山南》中的一句歌词,发布了一条微博"你在北京的寒夜里大雪纷飞,我在南京的艳阳里四季如春",并@北京大学和清华大学官方微博。5个小时后,北京大学官方微博回应:"如果天黑之前来得及,我会记住这跨越南北的美丽。"此后,这一偶发性的官微互动引发了百所高校接力改编《南山南》的热潮。本文分析这类网络集群行为的诱因、过程及特点,并为如何进一步使用、管理这一模式,打造高校官微形象提供一些建议。
[Abstract]:On November 6, 2015, Nanjing University's official micro-blog song "Nan Shan Nan," released a line of lyrics in the song "Nanshan South", and released a piece of Weibo, "you are snowy in the cold night of Beijing, and I am like spring in the sunny sun of Nanjing". Beijing University and Tsinghua University official Weibo. Five hours later, Peking University official Weibo replied: "if it is late before dark, I will remember the beauty across the North and the South." Since then, this occasional official micro-interaction triggered a hundred colleges and universities to adapt the South Nanshan upsurge. This paper analyzes the inducement, process and characteristics of this kind of network cluster behavior, and provides some suggestions for how to further use, manage this mode and create a micro-image of university officials.
【作者单位】： 四川大学文学与新闻学院;
【分类号】：J605;G206
[Abstract]:On November 6, 2015, Nanjing University's official micro-blog song "Nan Shan Nan," released a line of lyrics in the song "Nanshan South", and released a piece of Weibo, "you are snowy in the cold night of Beijing, and I am like spring in the sunny sun of Nanjing". Beijing University and Tsinghua University official Weibo. Five hours later, Peking University official Weibo replied: "if it is late before dark, I will remember the beauty across the North and the South." Since then, this occasional official micro-interaction triggered a hundred colleges and universities to adapt the South Nanshan upsurge. This paper analyzes the inducement, process and characteristics of this kind of network cluster behavior, and provides some suggestions for how to further use, manage this mode and create a micro-image of university officials.
【作者单位】： 四川大学文学与新闻学院;
【分类号】：J605;G206
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【共引文献】
相关期刊论文 前9条
1 焦家奇;;价值累加理论框架下的“点名游戏”——以高校官微接力改编歌曲《南山南》为例[J];青年记者;2016年18期
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