音乐平台精准传播问题及策略
发布时间：2019-03-24 12:10
【摘要】：新媒体时代,网络化、移动化的音乐平台拥有海量音乐资源,平台自身及受众均有实现音乐精准传播的需求;通过大数据等技术抓取、分析受众数据并由此构建受众画像,是实现精准传播的有效途径。本文立足于当前时代背景,探讨了音乐精准传播的必要性、存在的问题以及可行性对策。
[Abstract]:The new media era, network, mobile music platform has a large number of music resources, the platform itself and the audience has the need to achieve accurate dissemination of music; It is an effective way to realize accurate communication by grasping and analyzing audience data and constructing audience portraits by big data and other techniques. Based on the current background of the times, this paper discusses the necessity, existing problems and feasible countermeasures of precise transmission of music.
【作者单位】： 玉林师范学院;
【基金】：北京市哲学社会科学规划办公室2015年北京市社会科学基金项目研究成果,项目名称《听力残疾学生的音乐韵律特点研究》,项目编号:15WYC079
【分类号】：G206;J692
，
本文编号：2446318
[Abstract]:The new media era, network, mobile music platform has a large number of music resources, the platform itself and the audience has the need to achieve accurate dissemination of music; It is an effective way to realize accurate communication by grasping and analyzing audience data and constructing audience portraits by big data and other techniques. Based on the current background of the times, this paper discusses the necessity, existing problems and feasible countermeasures of precise transmission of music.
【作者单位】： 玉林师范学院;
【基金】：北京市哲学社会科学规划办公室2015年北京市社会科学基金项目研究成果,项目名称《听力残疾学生的音乐韵律特点研究》,项目编号:15WYC079
【分类号】：G206;J692
，
本文编号：2446318
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