Apple Animated News digital publishing digitally omnimedia n

  本文关键词：新闻传播社会学视域下的台湾苹果动新闻考察，由笔耕文化传播整理发布。

新闻传播社会学视域下的台湾苹果动新闻考察

An Investigation of Apple Animated News from the Sociology of Journalism and Communication

[1] [2] [3]

Wang Hanxi, Liu Kai, Wan Chengna （ 1. Digital Manufacture Key Lab. of Hubei Province, Wuhan University of Technology, Wuhan, Hubei 430070; 2. Wuhan University of Technology

[1]武汉理工大学湖北省数字制造重点实验室; [2]武汉理工大学出版社; [3]武汉理工大学《数字制造科学》编辑部,湖北武汉430070

文章摘要：台湾戒严结束后，媒体成为蓝绿阵营互相攻击的工具；陷入低俗化的文化风气为苹果动新闻的流行提供了浓厚的文化氛围；经济形态的结构性缺陷，导致台湾民众陷入常态性生存恐慌，造成对于新闻传媒的结构性依赖；随着数字化演进，台湾民众对于网络和手机形成了高度依赖；三网融合的快速推进，为苹果动新闻的广泛传播奠定了高技术基础。由于报纸密度过大、阅报率不断降低、外媒资本分割台湾新闻传媒市场，以及地下电台的冲击，，造成台湾新闻传媒产业的恶性竞争。在收视率的巨大压力下，台湾新闻传媒产业不得不进行业态创新和技术创新。在此背景下，壹传媒以数字化全媒体报业为发展方向，开发出具有战略引领性的新闻产品---苹果动新闻。该产品在台湾的出现，是台湾现在的社会形态、媒体竞争与创新环境的客观必然。

Abstr：This paper analyzes the historical,social and business contexts of the emergence of Apple Animated News in Taiwan from the perspective of sociology of journalism and communication.It considers the political environment,cultural ambience,economic pattern,life customs and technological foundation as components of Taiwan’s social form,and presents a summary of the characteristics of Taiwan’s current social form.Political wrangling after Taiwan’s lifting of martial law has turned media into a weapon for the Pan-Blue and Pan-Green Coalitions to attack each other,Prevalent desinicization in Taiwan leads to cultural vulgarization,which provides a strong cultural ambience for the popularity of Apple Animated News,structural defects in Taiwanese economy causes a normalized survival panic in its citizens,who have developed a structural dependency of news media as a result,the entry into the digital era makes Taiwanese citizens highly depend on the Internet and mobile phones,rapid progress in tri-network integration has laid the technological foundation for the wide spread of Apple Animated News.Due to a limited population,overly dense newspaper publishing,declining newspaper readership,the deep entry into and carving-up of Taiwanese news market by foreign media capital,as well as competition from illegal radio stations,vicious competition has arisen in Taiwan’s news media market.Huge pressure from audience rating forces the industry to make continuous innovations in format and technology.In such a context,Next Media grasped the opportunity to develop towards the direction of digital omnimedia and created the strategically leading news product with five innovations-Apple Animated News.Its emergence in Taiwan is an objective and inevitable cons

文章关键词：

Keyword：:Apple Animated News digital publishing digitally omnimedia newspaper publishing industry sociology of journalism and communication competition in media industry social environment of the media industr

课题项目：教育部人文社会科学研究规划基金资助项目“数字出版存在形态的研究”（11YJA860020）、湖北省社会科学基金资助项目“为促进中部地区崛起重要战略支点建设服务的动新闻报道形式研究”（2012267）、武汉市科学技术计划项目“面向动新闻制作的数字新闻出版平台构建研究”（2013060501010150）、武汉市社会科学基金资助项目“引领国家中心城市建设的武汉市数字出版产业发展战略研究”（13043）

  本文关键词：新闻传播社会学视域下的台湾苹果动新闻考察，由笔耕文化传播整理发布。