“营养与疾病预防”微信公众账号运营现状及传播力分析
发布时间：2018-08-25 10:12
【摘要】：目的对"营养与疾病预防"微信公众账号运营现状及传播力进行分析,探讨营养与疾病预防的新媒体传播模式。方法借助微信数据统计功能,获取2015年5月8日—2016年5月7日微信公众平台的用户分析、图文分析数据。结果 2015年5月8日—2016年5月7日,"营养与疾病预防"微信公众账号关注人数持续增长,共计42 553人,其中女性多于男性,共发布文章107篇,总阅读量为1 374 051次,有4个阅读高峰分别为8时、11时、15时及21时。最受关注的内容为营养与肥胖、老年人相关疾病及营养与内分泌及代谢性疾病。结论规律、持续性更新微信公众平台,传播与受众健康密切相关的知识,利于微信公众账号的推广和影响力的提升。
[Abstract]:OBJECTIVE To analyze the operation status and transmission power of the public account of "Nutrition and Disease Prevention" Wechat, and explore the new media transmission mode of nutrition and disease prevention. Nutrition and Disease Prevention Wechat's public account continued to grow on May 7, 2007, with 42,553 people, including more women than men, publishing 107 articles with a total reading capacity of 1,374,051. Four reading peaks were 8:00, 11:00, 15:00 and 21:00 respectively. Conclusion Regularity, continuous updating of Wechat public platform, dissemination of knowledge closely related to the health of the audience, is conducive to the promotion of Wechat public accounts and the promotion of influence.
【作者单位】： 中国疾病预防控制中心营养与健康所;中华预防医学会;
【分类号】：R151
，
本文编号：2202569
[Abstract]:OBJECTIVE To analyze the operation status and transmission power of the public account of "Nutrition and Disease Prevention" Wechat, and explore the new media transmission mode of nutrition and disease prevention. Nutrition and Disease Prevention Wechat's public account continued to grow on May 7, 2007, with 42,553 people, including more women than men, publishing 107 articles with a total reading capacity of 1,374,051. Four reading peaks were 8:00, 11:00, 15:00 and 21:00 respectively. Conclusion Regularity, continuous updating of Wechat public platform, dissemination of knowledge closely related to the health of the audience, is conducive to the promotion of Wechat public accounts and the promotion of influence.
【作者单位】： 中国疾病预防控制中心营养与健康所;中华预防医学会;
【分类号】：R151
，
本文编号：2202569
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