解放军第二0二医院的发展战略研究

发布时间：2018-01-07 13:05

本文关键词：解放军第二0二医院的发展战略研究　出处：《西南交通大学》2005年硕士论文　论文类型：学位论文

【摘要】：解放军第二○二医院是一所具有60年悠久历史的,集医、教、研于一体的大型综合性三级甲等医院。随着市场经济的深入、国家卫生体制的改革,医院面临着外部环境的巨大变化:一方面是医疗的市场化引入了竞争机制,另一方面是医疗需求的多样化提供了更多的机会。新的形势下,解放军202医院要想继续保持领先地位,必须制定新的战略决策。本文对202医院新时期的战略选择进行了探讨,希望能对202医院及与其相类似的大型医院有所帮助。 SWOT分析模式,是医院进行市场定位之前,对医院现有资源进行全面分析的一种非常适用的模式。本文应用SWOT分析模式,结合公立医院、股份制医院与军队医院的现状、性质与特点,围绕政策与体制因素、社会文化因素、医疗服务竞争因素、诊疗环境、组织管理、人员管理、医疗水平、科研技术、财务状况、医院信息化等方面进行了202医院的优势分析、劣势分析、市场机会分析和市场威胁分析,并提出了相应的发展战略,对战略实施的具体方法,重点阐述了机关行政改革、后勤社会化改革、人事制度改革、建立服务体系、人才建设与学科建设等方面的具体实施策略。文中在进行战略实施分析时,引进了著名管理大师狩野纪昭博士(Dr.Noriaki Kano)的“顾客感知模型”,力图使论证方法更具形象性和说服力,在实际运作中更易于实施。全文分为五章,第一章概括介绍202医院所面对的内外部环境,提出进行战略分析的必要性;第二章对202医院外部环境进行分析,找出存在的机会和威胁;第三章对202医院内部环境进行分析,确定自身的优势和劣势;第四章是在SWOT分析的基础上制定发展战略:第五章是具体的战略实施方案。
[Abstract]:With the deepening of the market economy , the reform of the state health system , the hospital is confronted with the great changes of the external environment . With the deepening of the market economy and the reform of the national health system , the hospital is confronted with the great changes of the external environment . In the new situation , the PLA ' s 202 hospital wants to continue to maintain the leading position , and the new strategic decision - making must be developed . In this paper , the strategic choice of the new period of 202 hospitals is discussed , and it is hoped that it can help the 202 hospitals and large hospitals similar to them . The SWOT analysis model is a very suitable mode for the comprehensive analysis of the existing resources of the hospital before the market positioning of the hospital . The paper applies the SWOT analysis model to analyze the advantages , disadvantages , market opportunity and market threat of the hospital in the public hospital , the joint - stock hospital and the military hospital . The thesis is divided into five chapters , the first chapter provides an overview of the internal and external environment faced by 202 hospitals , proposes the necessity of strategic analysis , the second chapter analyzes the external environment of 202 hospitals , finds out the opportunities and threats , chapter 3 analyzes the internal environment of 202 hospitals , determines its advantages and disadvantages , and develops the development strategy on the basis of SWOT analysis : Chapter V is the concrete strategic implementation .

【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2005
【分类号】：R82

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