广西中医药养生旅游的发展策略研究

发布时间：2018-03-26 00:32

本文选题：中医药养生旅游　切入点：开发研究　出处：《广西大学》2016年硕士论文

【摘要】：中医药养生旅游的理论研究主要是为了更好的指导实践,让开发者在打造高品质中医药养生旅游基地时有章可循,有理可用。现有的文献针对中医药文化养生研除了较少的文献研究中医药养生旅游的定义、类型外,大部分的文献都是针对中医药养生旅游发展的基础条件、资源特征与类型、市场现状的分析、存在的问题及开发的建议、意见、对策等具体方面的理论研究,而且学者们针对不同景点、不同地区的研究结论各不相同。这表明不同地域的自然资源、交通情况、人文环境各不相同,决定了中医药养生旅游的跨地域研究至关重要,意义重大。然而,纵观现有的文献,针对广西中医药养生旅游的文献寥寥无几,仅有的几篇文献也只是站在某个景区的角度来考量,还没有文献专门研究广西的中医药养生旅游发展策略。本文以广西区旅游规划的角度,分析广西中医药养生旅游的优势、劣势、可能的机遇和面临的挑战,提出适合广西中医药养生旅游的发展策略。最后,以金秀县中医药养生旅游开发研究作为实证研究的对象,通过对相关文献资料的搜集、及SWOT分析,给出了金秀县中医药养生旅游的发展策略。
[Abstract]:The main purpose of the theoretical research on traditional Chinese medicine (TCM) tourism is to provide better guidance and practice, so that developers can follow the rules when they build high quality traditional Chinese medicine tourism bases. In addition to the less literature on the definition and type of traditional Chinese medicine tourism, most of the documents are aimed at the basic conditions, characteristics and types of resources for the development of traditional Chinese medicine health preservation tourism. The analysis of the current market situation, the existing problems and the suggestions, opinions, countermeasures and other specific aspects of the theoretical research, and scholars for different scenic spots, different regions of the research conclusions are different. This shows that the natural resources of different regions, Traffic conditions and human environment are different, which determines the importance and significance of cross-regional research on traditional Chinese medicine (TCM) health tourism. However, throughout the existing literature, there are very few documents on traditional Chinese medicine tourism in Guangxi. Only a few articles are considered from a scenic point of view. There are no documents that specifically study the development strategy of traditional Chinese medicine (TCM) health tourism in Guangxi. This paper analyzes the advantages of Guangxi's traditional Chinese medicine (TCM) health tourism from the perspective of Guangxi's tourism planning. Disadvantages, possible opportunities and challenges, put forward the development strategy suitable for Guangxi traditional Chinese medicine health tourism. Finally, taking Jinxiu County traditional Chinese medicine health tourism development as the object of empirical research, through the collection of relevant documents, And SWOT analysis, gives the Jinxiu County traditional Chinese medicine health tourism development strategy.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：R212;F592.7

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