新媒体背景下警察形象危机应对策略研究

发布时间：2018-03-01 16:10

本文关键词： 新媒体警察形象危机策略　出处：《南京理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：良好的警察形象,对于增进公安机关内部战斗力和凝聚力、提高对外公信力和建设力、积极发挥好执法部门的职权以及维护国家安定,构建和谐稳定的社会尤为重要。一直以来,公安机关作为政府的重要组成部门,为社会的安定团结和人民的幸福平安作出了巨大的贡献。近年来,网络和移动互联技术突飞猛进的发展,信息的传播途径引起的讯息革命正在深化,新媒体时代应运而生。在此种技术革命的浪潮下,新媒体加大了涉警报道传播的广度和深度,对警察负面形象的报道存在某种程度的放大效应,其传播速度更是传统媒体不可同日而语,这就对警察形象产生了强力的冲击,进而产生出种种新问题。本研究努力尝试在新媒体背景下,通过案例分析和问卷调查的手段了解当前警察在树立形象方面的情况,厘清公安民警与社会公众对警察形象认知的异同,进而综合考虑警察形象在新媒体背景下的潜在危机,着重从警察队伍综合素质参差不齐、警察管理、保障机制不健全、社会问题、对新媒体认识不足以及新媒体对公众认知的影响等方面分析引发警察形象危机的关键元素。最后,提出应对策略:一是加强公安民警自身综合素质提升。包括政治思想素质、身体心理素质、职业道德素质、媒介素质、民警执法行为等方面;二是完善管理体制和保障机制。推进公安管理体制改革与创新,贯彻落实从优待警政策,进一步完善监督机制,加强对警察权的维护;三是加强公安机关新媒体建设。加强组织领导,强化保障服务,构建"三微一端",打造公安新媒体品牌,强化规范管理,建立健全公关体系,提高信息质量,做好舆情引导,加快融合发展,推进资源整合;四是加强警察正面形象的宣传。加强宣传、提高公众法制意识,纠正公众社会心态偏差,加强公安机关与新媒体合作。
[Abstract]:A good image of the police will enhance the internal combat effectiveness and cohesion of the public security organs, enhance the credibility and building power of the public security organs, give full play to the functions and powers of the law enforcement departments and safeguard the stability of the country. It is particularly important to build a harmonious and stable society. All along, as an important part of the government, the public security organs have made great contributions to the stability and unity of society and the happiness and peace of the people. In recent years, With the rapid development of network and mobile interconnection technology, the information revolution caused by the dissemination of information is deepening, and the era of new media has emerged. Under the tide of this kind of technological revolution, new media has increased the breadth and depth of communication involving warning channels. The report on the negative image of the police has a certain degree of amplification effect, and its speed of communication is not the same as that of the traditional media, which has a strong impact on the image of the police. This study tries to understand the image of the police in the context of new media by means of case analysis and questionnaire survey. To clarify the similarities and differences between the police and the public on the police image, and then to consider the potential crisis of the police image under the new media background, focusing on the uneven comprehensive quality of the police force, the police management and the imperfect security mechanism. Social problems, lack of understanding of the new media and the impact of the new media on public awareness and other aspects of the analysis of the police image crisis caused by the key elements. Finally, The countermeasures are as follows: first, enhance the comprehensive quality of the police, including political and ideological quality, physical and psychological quality, professional ethics quality, media quality, police law enforcement behavior and so on; Second, perfect the management system and guarantee mechanism, promote the reform and innovation of the public security management system, carry out the policy of preferential treatment to the police, further perfect the supervision mechanism, and strengthen the maintenance of the police power; Third, it is necessary to strengthen the construction of new media in public security organs, strengthen organizational leadership, strengthen security services, construct "three tiny ends", build new media brands in public security, strengthen standardized management, establish and improve the public relations system, improve the quality of information, and do a good job in guiding public opinion. The fourth is to strengthen the propaganda of the positive image of the police, to enhance the public awareness of the legal system, to correct the deviation of the public social mentality, and to strengthen the cooperation between the public security organs and the new media.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D631.1

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