H市公安局交通警察支队政务微信服务问题研究

发布时间：2018-05-31 22:45

本文选题：新公共服务 + 政务微信　；参考：《辽宁大学》2017年硕士论文

【摘要】：自2013年以来,政务微信已成为党政部门机关发布信息、提供服务、沟通交流、引导舆论的新途径,在促进政府职能的转变,以及建设服务型的政府中扮演着重要角色。在此情形下,“菏泽交警”政务微信应时而生,成为H市公安局交通警察支队探索发布权威政务信息和与公众进行更便捷、更及时得互动交流新渠道。但,如何才能实现更加良好的发展,形成长效发展机制?本文以登哈特夫妇的新公共服务为理论基础,研究分析H市公安局交通警察支队政务微信在运营和服务的过程中所存在的问题以及产生的原因,并积极寻找有效对策。首先,本文结合“菏泽交警”政务微信服务的现状,深入分析政务微信运营与服务提供中存在的问题,主要从信息推送时间段不佳、发布的内容质量参差不齐、市民的使用率及用户的关注度较低、后台运营团队人员数量和技能建设上尚有不足、部门之间的协作联动性较弱、部分服务功能提供待完善六个方面进行阐述。其次,针对“菏泽交警”政务微信中存在的问题,着重应用了新公共服务理论中的重视服务、贴合公共利益、关注民主参与、复合多样的责任的价值理念调查分析产生这些问题的原因,包括:没有充分发挥其服务职能、公共利益目标较模糊、公民参与程度较低、相关责任机制缺失、忽视了组织中人的作用这五个大的方面。最后,对原因的综合分析与考虑,提出解决H市公安局交通警察支队政务微信公共服务问题的有效对策:树立服务理念以充分发挥政务微信的服务职能、确立以公共利益为主导的服务目标、提高公民参与度、建立健全相关责任机制、重视组织中人的作用。本文主要运用了文献分析法、调查问卷法的研究方法,借助新公共服务理论,结合H市公安局交通警察支队政务微信运营的现状,深入探索和研究其存在的问题以及导致问题产生的内在原因,致力于研究如何最大限度的发挥H市交通警察支队政务微信的作用,形成长效发展的良好运行机制。
[Abstract]:Since 2013, government WeChat has become a new way for party and government departments to release information, provide services, communicate and guide public opinion. It plays an important role in promoting the transformation of government functions and building service-oriented government. In this case, the "Heze Traffic Police" government WeChat came into being, becoming a new channel for the traffic police detachment of H City Public Security Bureau to explore and release authoritative government information and conduct more convenient and timely interactive communication with the public. However, how can we achieve better development and form a long-term development mechanism? Based on the new public service of Denhardt and his wife, this paper studies and analyzes the problems and causes in the course of operation and service of the traffic police detachment of H City Public Security Bureau, and actively looks for effective countermeasures. First of all, combined with the current situation of the "Heze Traffic Police" government WeChat service, this paper deeply analyzes the problems existing in the operation and service provision of government WeChat, mainly from the poor information push time period and the uneven quality of the published content. The usage rate of citizens and the attention of users are low, the number of backstage operation team personnel and skills construction are still insufficient, the collaboration between departments is weak, and some service functions need to be improved in six aspects. Secondly, aiming at the problems existing in the government affairs WeChat of "Heze Traffic Police", the emphasis is put on the application of the new public service theory to attach importance to service, to fit the public interest, and to pay attention to democratic participation. The value concept of complex and diverse responsibility investigation and analysis of the causes of these problems, including: not giving full play to its service function, the public interest objectives are vague, the degree of citizen participation is low, the related responsibility mechanism is missing. The five major aspects of the role of people in the organization are ignored. Finally, through comprehensive analysis and consideration of the reasons, the paper puts forward the effective countermeasures to solve the problem of public service of WeChat government affairs of traffic police detachment of city public security bureau: setting up the service idea to give full play to the service function of government affairs WeChat. The purpose of this paper is to establish the public interest as the leading service target, to improve the citizen participation, to establish and perfect the relevant responsibility mechanism, and to attach importance to the role of the people in the organization. This article mainly uses the literature analysis method, the questionnaire method research method, with the aid of the new public service theory, unifies the H city public security bureau traffic police detachment government affairs WeChat operation present situation, Deeply explore and study its existing problems and the internal reasons leading to the problem, and devote to study how to maximize the role of the traffic police detachment government WeChat in H City, and form a good operating mechanism for long-term development.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D631.5

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