网络群体性事件中地方政府舆论引导问题研究

发布时间：2018-09-04 18:06

【摘要】：我国已经进入一个信息随荣随枯的时代,呈现爆炸式增长的信息在加深人们思想认识、改造思维方式的同时,不可避免的也会带来一些负面影响。我国网民由于个人年龄、生活经历、思维方式等方面的不同,在对待负面信息时具有应变能力不一。一些思想不坚定的网民容易受到网上负面信息的误导,形成偏激的思想,当这些网民越来越多时,形成一种强大的合力,就易危害到网络环境中的稳定,产生网络群体性事件。而且,由于我国政府还未形成一套有效的应对网络群体性事件的处理方案和办法,往往采取"头痛治头,脚痛治脚"的办法,不能从根本上抑制网络群体性事件的发生。综合以上分析发现,在初期,正确对待网络上的信息——即网络舆论,对于预防网络群体性事件的发生起到了基础作用。论文以地方政府舆论引导视角为切入点,详细解析地方政府在处理网络群体性事件发生过程中舆论引导的手段。论文从基础理论入手,对网络群体性事件、地方政府、舆论引导等概念的阐述,并运用"沉默的螺旋"、议程设置、信息传播"5W"等理论和文献研究法、因果分析法等研究方法,详细分析了地方政府在处理网络群体性事件中舆论引导的现状,在研究中发现地方政府在处理网络群体性事件中舆论引导存在的舆论引导手段收效甚微、主流官方媒体失职、网络蒙面效应显著和政务人员工作相互推诿等不足和缺陷,通过对美国、德国政府舆论引导方式的阐述,对其政府采取的措施和手段进行深入分析,总结其成功的经验,并依据我国目前的具体情况,提出地方政府在网络群体性事件中舆论引导的对策,具体包括政府利用舆论领袖引导公民舆论、将传统媒体与新媒体结合、地方政府强化自身舆论引导机制和提高地方政府内部协调性等措施,希望能为地方政府处理网络群体性事件提供依据。
[Abstract]:Our country has entered an era of information with prosperity and withered. The explosive growth of information not only deepens people's understanding of thinking and transforms the mode of thinking, but also inevitably brings some negative effects. Chinese Internet users have different ability to deal with negative information because of the difference of personal age, life experience, thinking mode and so on. Some Internet users who do not have firm thoughts are easily misled by negative information on the net and form radical thoughts. When more and more of these netizens form a strong resultant force, it is easy to endanger the stability of the network environment and produce network group events. Moreover, since our government has not yet formed a set of effective solutions to network group incidents, we often adopt the "headache treatment, foot pain treatment" method, can not fundamentally suppress the occurrence of network group incidents. From the above analysis, it is found that in the initial stage, the correct treatment of network information, that is, network public opinion, plays a fundamental role in preventing the occurrence of network mass events. From the perspective of local government public opinion guidance, the paper analyzes in detail the means of public opinion guidance in the process of dealing with network mass incidents. Starting with the basic theory, this paper expounds the concepts of network group events, local governments and public opinion, and applies the theory of "the spiral of silence", agenda setting, information dissemination "5W" and literature research, causality analysis, etc. This paper analyzes in detail the current situation of public opinion guidance of local governments in dealing with network mass incidents, and finds out in the study that the local governments have little effect on the means of public opinion guidance in dealing with network mass incidents, and the mainstream official media derelicts their duties. The network masked effect is remarkable and the administrator works mutually shirk and so on the insufficiency and the flaw, through to the United States, the German government public opinion guidance way elaboration, carries on the thorough analysis to its government's measure and the method, summarizes its successful experience, According to the current situation of our country, this paper puts forward the countermeasures of local government guiding public opinion in the network mass events, including the use of public opinion leaders to guide public opinion, the combination of traditional media and new media. The local government should strengthen its own public opinion guiding mechanism and improve the internal coordination of the local government, hoping to provide the basis for the local government to deal with the network group incidents.
【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D631.43

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