思创远卓律师事务所商业模式创新研究

发布时间：2018-02-02 08:47

本文关键词： 律师事务所商业模式创新服务产品化一所两制　出处：《电子科技大学》2011年硕士论文　论文类型：学位论文

【摘要】：2011年律师业已经恢复32年了，律师业在社会生活和经济生活中发挥了重要的作用，但是，也面临着前所未有的巨大的挑战。法律服务竞争异常激烈，律师事务所处于一个完全竞争的市场中。四川思创远卓律师事务所（以下简称SCYZ）成立已经十年，传统的“小而全”运行模式，制约了律师事务所的发展。本文选择对SCYZ商业模式创新来研究解决律师事务所发展瓶颈和提高核心竞争力的问题，探索律师事务所的发展道路。通过宏观环境、微观环境分析，参照中外律师事务所发展运行模式，并进行总结、比较和借鉴，将商业模式的核心三要素顾客、价值、利润匹配为适合SCYZ律师事务所商业模式的构成要素，即目标客户、法律服务产品及载体（组织架构与运行机制）。以目标客户定位、法律服务产品选择、组织架构、营运机制设计为研究对象，对SCYZ商业模式做了创新性和探索性研究。主要内容为： 1.通过对SCYZ目前状况、内部环境分析，研究律师事务所资源的优势、存在的问题及需要改进和创新的地方。 2.通过对与律师事务所营运有关的宏观环境及法律服务市场的分析，研究SCYZ的业务发展方向、目标客户在什么地方。提出了SCYZ以中小企业法律顾问市场为主，传统业务市场及高端业务市场为辅的客户定位。 3.详细研究了SCYZ商业模式构成要素，其中重点研究了客户的潜在法律需求和长期法律需求；通用法律服务产品和专用法律服务产品。研究了SCYZ能够给客户提供什么样的服务，给客户带来什么价值，如何实现服务的问题。提出了SCYZ业务发展专业化，，律师个人专家化，法律服务产品化的发展方向。创新提出“以客户需求设计服务产品，以服务产品化，带动律师事务所专业化发展”的SCYZ商业模式。通过商业模式的实施，形成律师事务所核心竞争力，从而实现可持续发展。在SCYZ商业模式的构成要素中，创新提出“一所两制”的组织架构。
[Abstract]:In 2011, the lawyer industry has been restored for 32 years, which has played an important role in social and economic life. However, it is also facing an unprecedented huge challenge. The competition for legal services is extremely fierce. The law firm is in a completely competitive market. Sichuan Sichuangyuan law firm (hereinafter referred to as SCYZ) has been established for ten years, the traditional "small and full" mode of operation. Restricted the development of the law firm. This paper chooses the innovation of SCYZ business model to study and solve the bottleneck of the development of law firms and improve the core competitiveness of law firms, explore the development of law firms, through the macro-environment, micro-environment analysis. Reference to the development of Chinese and foreign law firms operating mode, and summary, comparison and reference, the core three elements of the business model customer, value. Profit matching is the key element of the business model of SCYZ law firm, that is, target customer, legal service product and carrier (organization structure and operation mechanism) to target customer orientation, choice of legal service product. Organizational structure, operating mechanism design as the research object, the innovative and exploratory research on the SCYZ business model. The main contents are as follows: 1. By analyzing the current situation and internal environment of SCYZ, the paper studies the advantages of law firms' resources, the existing problems and the areas that need to be improved and innovated. 2. Through the analysis of the macro environment and legal service market related to the operation of law firms, the development direction of SCYZ business is studied. Where are the target customers. This paper puts forward the customer orientation of SCYZ, which is based on the legal consultant market of small and medium-sized enterprises, supplemented by the traditional business market and the high-end business market. 3. Research the elements of SCYZ business model in detail, and focus on the potential legal needs of customers and long-term legal needs; General legal service product and special legal service product. This paper studies what kind of service SCYZ can provide to the customer and what value it brings to the customer. How to realize the service, this paper puts forward the development direction of the SCYZ business development specialization, the lawyer individual expert, the legal service product development direction. This paper puts forward the SCYZ business model of "designing the service products according to the customer's needs, turning the service products into products and driving the professional development of the law firms". The core competence of law firms is formed to realize sustainable development. Among the elements of SCYZ business model, innovation puts forward the organizational structure of "one institution, two systems".
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：D926.5

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