中华老字号知识产权的国际保护

发布时间：2019-05-10 06:08

【摘要】：中华老字号是具有广泛的知名度和美誉度的字号,它不但是中华民族优秀传统文化重要组成部分,而且还是中华老字号企业重要的无形财产。自从入世以来,国际贸易的交往日趋频繁,中国也进一步地融入经济全球化的浪潮中来,这对我国经济发展起到重大推动作用。然而,在实行中国企业“走出去”的战略过程中,由于很多中华老字号企业在开拓国内外市场中没有形成良好广阔的国际视野,以及对自身知识产权保护意识重视不足等原因,因此,导致频繁出现海内外竞争主体侵犯中华老字号知识产权权益现象的发生,比如老字号被抢注、被“搭便车”等,这给老字号信誉带来重度毁损,严重的阻碍了老字号的健康发展。可见,中华老字号企业的知识产权保护问题逐渐成为这些企业参与国际竞争所面临的重大现实挑战。因此,我国应致力于提出中华老字号知识产权国际保护的切实可行的对策和方案,以解中华老字号企业参与国际竞争时所面临的知识产权保护问题之困。知识产权国际保护制度是国际政治、国际经济、国际技术水平、国际贸易发展到一定历史阶段的必然产物,它发展最显著的表现形式就是知识产权国际保护公约或协议的建立,并通过国内知识产权制度来实现的。我国知识产权保护与国际知识产权保护是一荣俱荣、一损俱损的相互关系,只有我国中华老字号知识产权的立法积极地向国际知识产权法律制度标准靠拢,中华老字号的企业才能地获得更先进水平的国际知识产权保护。商号权是各国法律的重要内容,在当前日趋频繁的国际贸易中受到更为广泛和严格的法律保护。然而,当前我国对商号权的立法是处于真空状态,因此,我国应该致力于商号权方面的立法,积极地向国际知识产权保护标准靠拢,以寻求知识产权国际保护公约或条约的保护。同时,中华老字号企业也应该注重从中华老字号著作权保护、商业秘密权保护、驰名商标保护等多元角度加强自身知识产权保护的建设。这是因为著作权保护、商业秘密权保护、驰名商标保护都是国际知识产权保护的重要内容,只是在之前的中华老字号企业知识产权保护意识不到位,忽略这些保护的途径而已。因此,通过对中华老字号知识产权国际保护的研究,首先,可以为中华老字号企业积极地参与国际市场竞争提供有力的法律支撑；其次,以国际知识产权保护制度为参考,加强中华老字号商号权的立法,构建我国中华老字号知识产权保护体系,可促使我国民商法律制度与国际法律制度的接轨,并有利于打破发展中国家与发达国家对知识产权保护水平的不平衡性；最后,可以避免我国动辄上百年的中华老字号的民族优秀传统文化在激烈的国际竞争中毁于一旦的厄运。
[Abstract]:As an important part of the excellent traditional culture of the Chinese nation and an important intangible property of the Chinese old-name enterprises, the Chinese old-name has a wide range of popularity and good reputation, and it is not only an important part of the excellent traditional culture of the Chinese nation. Since China's entry into WTO, the exchanges of international trade have become more and more frequent, and China has also been further integrated into the tide of economic globalization, which has played an important role in promoting China's economic development. However, in the process of implementing the strategy of "going out" by Chinese enterprises, many well-known Chinese enterprises have not formed a good and broad international vision in opening up domestic and foreign markets, as well as insufficient attention to their own awareness of intellectual property protection, and so on. As a result, frequent violations of the intellectual property rights and interests of traditional Chinese brands by competitors at home and abroad have occurred, for example, old names have been scrambled for registration and "hitchhiked", and so on, which has seriously damaged the reputation of old brands. It has seriously hindered the healthy development of old brands. It can be seen that the intellectual property protection of Chinese established enterprises has gradually become a major practical challenge for these enterprises to participate in international competition. Therefore, our country should strive to put forward feasible countermeasures and plans for the international protection of the intellectual property rights of Chinese old-name enterprises, in order to solve the problems of intellectual property protection faced by the Chinese old-name enterprises when they participate in the international competition. The international protection system of intellectual property rights is the inevitable product of international politics, international economy, international technical level, and the development of international trade to a certain historical stage. The most remarkable manifestation of its development is the establishment of the Convention or Agreement on the International Protection of intellectual property Rights. And through the domestic intellectual property system to achieve. The protection of intellectual property rights in China and the protection of international intellectual property rights are prosperous and damaged. Only the legislation of intellectual property rights of old Chinese brands in China is actively close to the legal system standards of international intellectual property rights. Chinese established enterprises can obtain a more advanced level of international intellectual property protection. Trade name right is an important part of the laws of various countries, which is protected by more extensive and strict laws in the increasingly frequent international trade. However, at present, the legislation of trade name right in our country is in a vacuum state. Therefore, our country should devote ourselves to the legislation of trade name right and actively move closer to the international intellectual property protection standard. To seek the protection of international intellectual property rights conventions or treaties. At the same time, Chinese old brand enterprises should also pay attention to the protection of intellectual property rights from the multiple angles of copyright protection, trade secret right protection, well-known trademark protection and so on. This is because copyright protection, trade secret right protection and well-known trademark protection are all important contents of international intellectual property protection, but in the past, the awareness of intellectual property protection of Chinese established enterprises is not in place and the ways to ignore these protection are ignored. Therefore, through the study of the international protection of intellectual property rights of old Chinese brands, first of all, it can provide strong legal support for Chinese established enterprises to actively participate in the international market competition. Secondly, taking the international intellectual property protection system as a reference, strengthening the legislation of the right of old Chinese brands and constructing the intellectual property protection system of Chinese old brands can promote the integration of China's civil and commercial legal system with the international legal system. And it is conducive to breaking the imbalance between developing and developed countries on the level of intellectual property protection; Finally, it can avoid the bad luck of Chinese national excellent traditional culture, which has been famous for hundreds of years, in the fierce international competition.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：D923.4;D997.1

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