基于旅游者感知视角的《旅游法》实施效果调查研究——以佛山市为例

发布时间：2018-01-13 02:37

本文关键词：基于旅游者感知视角的《旅游法》实施效果调查研究——以佛山市为例　出处：《旅游纵览(下半月)》2016年11期 　论文类型：期刊论文

【摘要】：《旅游法》于2013年10月1日实施,法律中相关条文明确规定了旅游者权益保护,在《旅游法》实施后,以旅游者的角度来看旅游法实施的效果如何,这是一个值得研究的问题。本文以问卷调查形式从对旅游法认识、旅游体验、旅游乱象改善、对旅游涨价的接受程度以及对旅游出行计划影响等几个方面开展调查了解《旅游法》实施效果。调查结果表明:旅游者对《旅游法》认识不够全面,认为《旅游法》执行难度大,《旅游法》实施后旅游者旅游体验感知体现在绝大多数旅游者与旅行社签订旅游合同,旅游途中更改旅游行程现象仍然存在,旅行途中强行购物现象较少,景区超载接待现象仍然存在旅游者感知比例较高,景点随意涨价现象得到缓解,旅游者旅游不文明行为受到一些约束,《旅游法》实施后旅游乱象得到部分改善,其中旅行社强迫购物改善最好,旅游者消费走向理性,大多数旅游者能够接受旅游报价上涨,《旅游法》实施对旅游者旅游出行计划影响不明显。
[Abstract]:The Tourism Law was implemented in October 1st 2013, and the relevant provisions of the law clearly stipulate the protection of the rights and interests of tourists. After the implementation of the Tourism Law, the effect of the implementation of the Tourism Law is viewed from the perspective of tourists. This is a question worthy of study. This paper uses the form of questionnaire survey from the understanding of the tourism law, tourism experience, tourism chaos improvement. The author makes an investigation on the acceptance of the tourism price increase and its influence on the travel plan, and finds out the effect of the implementation of the Tourism Law. The results show that the tourist's understanding of the Tourism Law is not comprehensive enough. It is believed that the implementation of the Tourism Law is very difficult. The perception of tourist experience after the implementation of the Tourism Law is reflected in the fact that most of the tourists sign tourism contracts with the travel agencies, and the phenomenon of changing the travel itinerary on the way of tourism still exists. The phenomenon of forced shopping on the way of travel is less, the phenomenon of overloading and reception of scenic spots still exists in a high proportion of tourists' perception, the phenomenon of random price increase in scenic spots is alleviated, and the uncivilized behavior of tourists' tourism is restricted. After the implementation of the "Tourism Law", tourism chaos has been partially improved, among which the forced shopping of travel agencies is the best, the consumption of tourists is rational, and most tourists can accept the increase of tourist prices. The implementation of the Tourism Law has no obvious effect on the tourist travel plan.
【作者单位】：佛山职业技术学院;
【基金】：佛山职业技术学院校级课题:《旅游法》实施背景下佛山市旅游业转型升级的路径与对策研究(KY2013Y09)部分成果
【分类号】：D922.294
【正文快照】： 一、文献综述《旅游法》已于2013年10月1日实施,作为第一部维护旅游者消费权益、规范旅游行业秩序、促进旅游经济健康和谐发展的法律已引起诸多学者关注,在实施的这二年多时间里,有不少专家学者撰文论述《旅游法》实施对旅行社、景区、旅游从业人员以及整个旅游行业的影响。

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