关于明星虚假代言的案例研究

发布时间：2018-02-06 06:52

本文关键词： 明星代言虚假代言行为虚假代言的法律责任　出处：《天津财经大学》2015年硕士论文　论文类型：学位论文

【摘要】：近年来,明星虚假代言的现象频繁出现,由此而产生的诉讼纠纷数量也日益增长。为了规范日益严重的明星虚假代言现象,我国新修改的《消费者权益保护法》中首次明确了明星虚假代言行为的连带责任。但由于该规定对于明星代言人承担连带责任的规定过于简单,同时缺乏操作性,因而不能很好的遏制虚假宣传代言的行为。除了最新施行的《消费者权益保护法》之外,我国《广告法》和《食品安全法》等法律也从不同的角度对虚假代言行为进行了规定。但从实践情况看,我国现有的法律在一些地方仍然存在着缺陷,在一定程度上导致虚假广告日益泛滥的情况难以得到根本的遏制,因此我国的相关立法还需要不断进行完善。为了更好的解决上述问题,完善我国关于明星虚假代言法律责任的立法,文章首先通过对三个典型明星虚假代言广告案例的介绍,总结出了虚假代言案例中的五个主要的争议焦点,并且根据案件的争议焦点引申出了在明星虚假代言案件中普遍涉及且存在争议的五个法律问题,分别是虚假广告的定义及其认定标准、明星虚假代言行为的现行法律责任分析、明星虚假代言行为的归责原则分析、明星虚假代言行为的构成要件分析以及明星虚假代言行为的侵权损害赔偿原则分析,并对这五个法律问题进行了详尽深入的分析。然后通过对国内外关于明星虚假代言广告立法的分析,从中发现我国当前立法中关于明星虚假代言行为的立法缺陷以及有关国家或地区立法中值得我国借鉴的地方。最后在前文研究的基础之上,提出了完善虚假广告代言人的民事责任、构建虚假广告代言人的行政责任和规定虚假广告代言人的刑事责任三个关于完善我国明星虚假代言法律责任的立法建议,希望可以对规范我国明星代言行为提供一些帮助。
[Abstract]:In recent years, the phenomenon of false endorsement of stars appears frequently, and the number of litigation disputes arising therefrom is also increasing. In order to regulate the increasingly serious phenomenon of false endorsement of stars. In the newly amended Consumer Rights and interests Protection Law, the joint liability of star's false endorsement is defined for the first time. However, it is too simple for the celebrity spokesman to bear the joint and several liability. At the same time, the lack of maneuverability, so it can not be very good to curb the behavior of false propaganda endorsements, in addition to the latest implementation of the Consumer Rights and interests Protection Act. The advertising law and food safety law of our country have also stipulated the act of false endorsement from different angles. However, from the practical situation, the existing laws of our country still have defects in some places. To a certain extent, it is difficult to contain the situation that the false advertisement is overflowing day by day. Therefore, the relevant legislation of our country still needs to be perfected continuously. In order to solve the above problem better. Improve our legislation on the legal liability of false endorsement of stars, the article first through the introduction of three typical cases of false endorsements of stars, summed up the five main controversial focus of false endorsement cases. And according to the dispute focus of the case, it generalizes five legal issues which are generally involved and controversial in the case of false endorsement of star, namely, the definition of false advertisement and its identification standard. The analysis of the current legal liability of the star's false endorsements and the analysis of the imputation principle of the star's false endorsements. Analysis of the elements of star false endorsement act and star false endorsement of tort damage compensation principle analysis. And the five legal issues of the detailed and in-depth analysis. Then through the analysis of the domestic and foreign legislation on the false endorsement of the star advertising legislation. Find out the current legislation of our country on the act of false endorsement of stars legislative defects and relevant national or regional legislation worthy of our reference. Finally on the basis of the previous study. Put forward to perfect the civil liability of false advertising spokesman. Constructing the administrative responsibility of false advertisement spokesman and stipulating the criminal responsibility of false advertisement spokesman three suggestions on perfecting the legal responsibility of false endorsement of star in our country. We hope to provide some help for standardizing the behavior of star endorsements in our country.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D922.294

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