论互联网产业反垄断中相关市场的界定

发布时间：2018-03-08 01:15

本文选题：互联网　切入点：相关市场　出处：《华东政法大学》2015年硕士论文　论文类型：学位论文

【摘要】：近年来,在国内互联网业界相继出现“人人诉百度”、“3Q大战”、“百度排名案”、“四大行联合抵制支付宝”等事件,如何规制网络市场的竞争环境这个问题已经逐渐引起业界的关注。其实早在上世纪九十年代末,欧美等网络产业发达国家就为维护互联网市场的活跃创新、给新兴网络企业创造自由开放的市场环境,对互联网产业的垄断行为进行严厉的打击和制裁,微软、谷歌等巨头企业都曾在反垄断诉讼中付出了惨重的代价。对比国外对垄断行为的积极打压态度,我国则显得稍许冷漠。在我国的网络产业圈中,已经占据优势的企业对新秀企业的打压已经是司空见惯,在应该把创新作为发展源头的互联网产业,企业在我国的发展模式却是依靠收购其他小企业这种途径是不利于提高我国互联网产业的科技竞争力的。在互联网产业反垄断类案件中,互联网企业相关市场的界定是最复杂但也是首当其冲必须解决的问题。在国外法学界,关于相关市场的界定学说一直在发展变化,这一课题也逐渐成为我国法学理论界和实务界研究和思考的重点课题。本文试图通过对五个部分内容的研究和分析,来达到明确我国界定互联网产业相关市场时所面临的挑战,结合国内外各种先进理论学说取长补短找到应对方案。一、相关市场的概念及必要性、重要性等问题;这是论文的第一部分,本人将首先介绍相关市场及界定相关市场的概念,并论述相关市场界定在反垄断执法中的必要性及重要性。二、界定相关市场的维度及方法等问题;介绍在界定相关市场中从不同维度出发应所对应的标准及界定方法,论述被广泛采用的SSNIP测试法的操作过程。三、互联网行业的特殊性以及在这个行业中界定相关市场所面临的挑战;本部分介绍与传统行业相比互联网行业的特殊之处以及这些特点对在互联网行业界定相关市场所带来的困难。四、我国关于互联网反垄断执法中相关市场界定的实践案例;在这一部分,将结合我国的司法实践,分析目前在我国在司法实践中关于互联网产业界定相关市场所存在的问题。五、结合我国互联网行业现状,力求探索出具有实践意义的相关市场界定措施;结合我国反垄断实践现状,相关市场的界定需要“个案分析”,应该着眼于反垄断法的立法本意,从有利于行业发展的基点出发。例如不必在个案中拘泥于相关市场的准确界定,只要有其他证据能够证明企业具有相当大的市场份额时,则可以认定该企业具有行业优势地位;由于互联网行业的特殊性,企业的市场份额很难准确计量,应该积极寻找相关市场界定的替代方法等。
[Abstract]:In recent years, there have been incidents such as "everyone v. Baidu", "3Q War", "Baidu ranking case" and "four Big Banks boycotting Alipay" in the domestic Internet industry. The issue of how to regulate the competitive environment of the network market has gradually attracted the attention of the industry. In fact, as early as the end of -10s, the developed countries of the network industry such as Europe and the United States have been trying to maintain the active innovation of the Internet market. To create a free and open market environment for new Internet enterprises, and to crack down on and sanction the monopoly behavior of the Internet industry, Microsoft, Google and other giant companies have paid a heavy price in antitrust litigation. Compared with the positive attitude of foreign countries to the suppression of monopoly behavior, our country seems a little indifferent. In the network industry of our country, The suppression of rookie enterprises by enterprises that have already occupied the dominant position has become commonplace. In the Internet industry, where innovation should be regarded as the source of development, However, the development mode of enterprises in China depends on the acquisition of other small enterprises, which is not conducive to improving the technological competitiveness of China's Internet industry. In the case of anti-monopoly cases in the Internet industry, The definition of related markets for Internet enterprises is the most complicated but also the most important problem to be solved. In foreign legal circles, the definition of related markets has been developing and changing. This subject has gradually become the focus of research and thinking in the field of legal theory and practice in China. This paper attempts to make clear the challenges that China faces when defining the relevant market of Internet industry through the research and analysis of five parts. This is the first part of the thesis, I will first introduce the relevant market and define the concept of the relevant market. It also discusses the necessity and importance of the definition of relevant market in antitrust law enforcement. Secondly, it discusses the dimensions and methods of defining the relevant market, and introduces the corresponding standards and methods in defining the relevant market from different dimensions. This paper discusses the operation process of the widely used SSNIP test method. Third, the particularity of the Internet industry and the challenge of defining the relevant market in this industry; This part introduces the characteristics of the Internet industry compared with the traditional industry and the difficulties brought by these characteristics to define the relevant markets in the Internet industry. Fourth, the practical cases of the relevant market definition in the Internet anti-monopoly law enforcement in China; In this part, combining the judicial practice of our country, we will analyze the problems existing in the current judicial practice of defining the relevant markets of the Internet industry in our country. Fifthly, combining the current situation of the Internet industry in our country, In order to explore the relevant market definition measures with practical significance, combining with the current situation of anti-monopoly practice in China, the definition of relevant market needs "case analysis", which should focus on the legislative intent of anti-monopoly law. For example, it is not necessary to stick to the precise definition of the relevant market in the case, as long as there is other evidence to prove that the enterprise has a considerable market share, then the enterprise can be recognized as having a dominant position in the industry; Because of the particularity of Internet industry, the market share of enterprises is difficult to measure accurately.
【学位授予单位】：华东政法大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D922.294

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