网络购物价格欺诈行为法律规制研究

发布时间：2018-04-06 02:29

本文选题：网络购物　切入点：价格欺诈　出处：《郑州大学》2017年硕士论文

【摘要】：随着网络技术的日益发展和互联网的日益普及,网络购物由于其相对传统购物而言价格的低廉、种类的全面以及购买途径的便捷而成为愈来愈多消费者的选择。除了给传统线下购物带来巨大冲击之外,由于网络购物而滋生的问题也层出不穷。2016年天猫“双11”总成交额为1207亿元人民币,这个令人咋舌的数字背后隐藏的诸多问题值得探究。其中,电商价格欺诈是其中凸显的重要问题之一,这其实是一个老生常谈的问题。发改委价格监督局早在2015年发布的《关于规范网络零售价格行为的提醒书》中就明确了在“双11”期间将严查价格欺诈,规范商品的价格行为,但网络购物价格欺诈行为仍然难以杜绝。关于电商价格欺诈的丑闻屡屡被曝,而商家却“屡教不改”,究其原因,除对于网络购物价格欺诈行为的规制不足以及监管缺位之外,相关部门对于电商价格欺诈行为处罚力度过轻也是重要原因。对于违法商家,其处罚往往只是罚酒三杯,与违法所带来的利益相比,罚款只是九牛一毛,不痛不痒,缺乏威慑力。网络购物价格欺诈随着电商产业的发展也日趋复杂,在法律规制不完善的情况下,维护消费者、同业合法竞争者以及其他主体的利益也较为困难。本文先从两个关于网络购物价格欺诈的经典案例入手,引出论题,接着对于网络购物价格欺诈的概念、内涵以及外延进行了理论上的分析,与传统价格欺诈进行区分,并继续对于网络购物价格欺诈行为的表现形式进行了浅析,并简述了其成因,这是本文的理论出发点。接着,联系我国法律规制现状,包括在消费者权益保护法、电子商务法、价格法、反不正当竞争法上的规制,结合国外对网络购物价格欺诈规制以及监管之先进经验,最终总结提出可供我国参考之处。最后,浅述了一些本文关于完善网络购物价格欺诈行为法律规制之思考。本文立足于经济法学理论基础,从社会现实出发,将真实案例作为切入点,结合国内现实,分析和界定了网络购物价格欺诈行为本身及其相关法律规制。本文采取了案例分析方法、比较分析方法、法律规范研究方法以及举例说明分析方法对此进行分析,重点是解决相关问题,最终得到针对该问题的相关建议。
[Abstract]:With the development of the network technology and the popularization of the Internet, the online shopping has become the choice of more and more consumers because of its low price compared with the traditional shopping, comprehensive variety and convenient way to purchase.In addition to the huge impact on traditional offline shopping, problems arising from online shopping have sprung up in endlessly. Tmall's total turnover for "Shuang11" in 2016 was 120.7 billion yuan.Many of the problems behind this breathtaking number are worth exploring.Among them, e-commerce price fraud is one of the prominent important issues, which is a clich 茅.As early as 2015, the Price Supervision Bureau of the NDRC issued a reminder on standardizing the behavior of online retail prices, which made it clear that during the "double 11" period, it would strictly investigate price fraud and standardize the price behavior of commodities.But online shopping price fraud is still difficult to eliminate.The scandal about e-commerce price fraud has been exposed time and again, but the merchants have not changed. The reason is that, in addition to the inadequate regulation of online price fraud and the absence of supervision,The relevant department for e-commerce price fraud punishment is also an important reason.For illegal businesses, the penalty is often only three glasses of wine, compared with the benefits brought by the law, the fine is nothing, not itching, lack of deterrence.With the development of e-commerce industry, online shopping price fraud is becoming more and more complex. It is difficult to protect the interests of consumers, legitimate competitors and other subjects in the situation of imperfect legal regulation.This paper starts with two classic cases of online shopping price fraud, and then analyzes the concept, connotation and extension of online shopping price fraud in theory, and distinguishes it from traditional price fraud.And continue to analyze the form of online shopping price fraud, and briefly explain its causes, which is the theoretical starting point of this paper.Then, according to the current situation of legal regulation in China, including consumer rights and interests protection law, electronic commerce law, price law, anti-unfair competition law regulation, combined with foreign online shopping price fraud regulation and supervision of advanced experience.Finally, the paper puts forward some references for our country.Finally, some thoughts about perfecting the legal regulation of online shopping price fraud are discussed in this paper.Based on the theory of economic law, this paper analyzes and defines the online shopping price fraud itself and its related legal regulations, taking the real case as the starting point and combining the domestic reality.This paper adopts the case analysis method, the comparative analysis method, the law norm research method and the example explanation analysis method to carry on the analysis to this, the emphasis is to solve the related question, finally obtains the related suggestion to this question.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D922.294

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