我国网络广告法律规制研究

发布时间：2018-04-19 14:19

本文选题：网络广告 + 法律规制　；参考：《兰州大学》2015年硕士论文

【摘要】：网络广告伴随网络科技及商务技术发展不断更新。但是其在促进网络经济飞速发展同时也冲击了我国现行广告法律制度。因而深入分析研究网络广告法律规制问题对于适应时代发展,维护网络经济稳定,规范广告行业秩序具有着重要意义。本文通过四个部分对网络广告中法律问题分析研究。第一部通过论述网络广告基本理论,明确网络广告认知,为网络广告法律规制研究提供理论基础。第二部通过对我国网络广告规制中存在网络主体界定不清,网络内容审查和监管不到位,相关规制法律不健全,消费者监督作用和行业自律规范作用未能有效发挥等法律问题进行深入研究分析发掘其产生原因。第三部分对域外网络广告法律规制分析,了解域外规制情况,总结和分析各国在这方面值得借鉴的成熟方法。第四部分对我国网络广告发展现状和规制情况分析,并结合域外法律规制中有益之处为完善我国网络广告法律规制提供几点建议。全文通过对于网络广告法律规制问题进行深入分析研究,并结合域外先进理论与实践经验分析,从而提出尽可能具体的规制建议,使网络广告参与者在市场经济范围内有效发挥自身作用以促进网络广告法律规制体系建立,使之有益网络广告行业发展,有益网络经济秩序稳定。
[Abstract]:With the development of network technology and commerce technology, network advertisement is constantly updated.However, it promotes the rapid development of the network economy and also impacts the current advertising legal system of our country.Therefore, it is of great significance to analyze and study the legal regulation of online advertising for adapting to the development of the times, maintaining the stability of the network economy and standardizing the order of the advertising industry.This paper analyzes the legal problems in online advertising through four parts.The first part, through discussing the basic theory of network advertisement, clarifies the cognition of network advertisement, and provides the theoretical basis for the study of legal regulation of network advertisement.In the second part, the definition of network subject is not clear, the examination and supervision of network content is not in place, and the relevant regulation law is not perfect.The legal problems, such as consumer supervision and industry self-regulation, can not be effectively brought into play.The third part analyzes the legal regulation of the extraterritorial network advertising, understand the situation of the extraterritorial regulation, and summarize and analyze the mature methods that countries can use for reference in this respect.The fourth part analyzes the current situation of the development and regulation of China's network advertising, and provides some suggestions for perfecting the legal regulation of the network advertising in our country in combination with the advantages of the extraterritorial legal regulation.Through the deep analysis and research on the legal regulation of network advertisement, and combining with the advanced theory and practical experience of foreign countries, the paper puts forward some suggestions for regulation as much as possible.In order to promote the establishment of the legal regulation system of network advertisement, it is beneficial to the development of network advertising industry and the stability of network economy order to make the participants of network advertisement play their role effectively within the scope of market economy.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D922.294

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