互联网行业相关产品市场界定研究

发布时间：2018-04-24 17:55

本文选题：互联网行业 + 相关产品市场　；参考：《暨南大学》2015年硕士论文

【摘要】：相关市场界定是反垄断的基础性工作,而相关产品市场界定则是相关市场界定的第一步。互联网行业由于其双边市场所具有的交叉网络外部性、用户锁定效应致使传统单边市场理论适用困难;平台化的经营增加了相关产品市场的供给替代性分析的难度;网络市场与传统市场的重叠模糊了市场边界;以价格为核心要素的传统界定方法在互联网行业免费产品领域失去适用基础;新型垄断市场更是引发了对市场结构标准和市场份额推定法等传统界定理论的质疑。面对上述困境,欧美等反垄断发达国家重新思考和定位了相关产品市场的界定,凭借其较为完善的法律规定和发达的经济学分析,完成了对传统的SSNIP测试法的部分改进,并针对互联网行业的特征创造性的适用乐盈利模式测试法、销售方法测试法等新界定方法。我国相关产品市场界定的法律规定尚不完善,司法实践也相对较少,欧美等国的做法对我国而言颇具借鉴意义。我国应当加快完善相关产品市场界定制度,弱化相关产品市场的界定;引入双边市场的思维;增加界定产品市场考虑要素的证据规定;明确SSNIP测试法的适用性;在免费产品的相关产品市场界定中,适当的使用诸如盈利模式测试法等新界定方法来完成相关产品市场的界定。
[Abstract]:The definition of related market is the basic work of antitrust, and the definition of relevant product market is the first step of defining the relevant market. Because of the cross-network externality of its bilateral market, the locking effect of users makes it difficult to apply the traditional unilateral market theory, and the platform management makes it difficult to analyze the supply substitution of the related product market. The overlapping of the network market and the traditional market has blurred the market boundary, the traditional definition method with price as the core element has lost the applicable foundation in the free product field of the Internet industry. The new monopoly market also raises questions about the traditional definition theory such as market structure standard and market share presumption. In the face of the above difficulties, the developed countries such as Europe and the United States have reconsidered and orientated the definition of the relevant product market. With its relatively perfect legal provisions and developed economic analysis, it has completed part of the improvement of the traditional SSNIP test method. According to the characteristics of the Internet industry, the new defining methods, such as the test method of profit model and the test method of sales method, are creatively applied to the Internet industry. The definition of the relevant product market in our country is not perfect and the judicial practice is relatively few. The practices of Europe and the United States are of great significance to our country. China should speed up the improvement of the relevant product market definition system, weaken the definition of the relevant product market, introduce the thinking of bilateral market, increase the evidentiary provisions to define the factors considered in the product market, and clarify the applicability of the SSNIP test method. In the free product related product market definition, appropriate uses the new definition method such as the profit model test method to complete the related product market definition.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D922.294

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