广告代言人代言虚假广告的法律规制研究

发布时间：2018-04-29 12:15

本文选题：虚假广告 + 广告代言人　；参考：《广西大学》2017年硕士论文

【摘要】：近些年,我国广告行业的迅猛发展带活了我国经济发展,广告成为了商家在市场中有效推广自己产品的利器,有广告代言人代言的产品又更受广大消费者信赖,所以明星、专家代言人、普通消费者代言人频繁活跃在广告宣传中。虚假宣传误导欺诈消费者现象频发,对广大消费者合法权益造成了严重损害。1995年颁布的《广告法》时隔20年的首次修订,2015年9月新修订颁布了《广告法》,新法修订对代言人代言虚假广告行为做了一定程度的规制。但对于我国虚假广告行业不健康发展行为,有效治理虚假广告行业乱象,新修订《广告法》仍有较多不足的地方,所以,本文在以我国立法现状为基础的同时,对于先进有效的国外立法状况进行相应分析,结合我国实际情况有效借鉴,进一步对虚假广告代言人法律规制问题进行研究,针对我国虚假广告代言人法律规制存在不足,提出相关完善建议。
[Abstract]:In recent years, the rapid development of China's advertising industry has led to the economic development of our country. Advertising has become a sharp weapon for merchants to effectively promote their own products in the market. The products endorsed by advertising spokesmen are more trusted by consumers, so the stars, Expert spokesmen, common consumer spokesmen are frequently active in advertising. False propaganda misleads and deceives consumers frequently. The first revision of the Advertising Law in 1995 and the Advertising Law in September 2015 have made a certain degree of regulation on the false advertising behavior of spokesmen. However, there are still many deficiencies in the new revision of the Advertising Law for the unhealthy development of the false advertising industry in China and the effective treatment of the disorder in the false advertising industry. Therefore, this article is based on the present legislative situation of our country. Based on the relevant analysis of the advanced and effective foreign legislation and the actual situation of our country, this paper further studies the legal regulation of false advertising spokesman, aiming at the shortcomings of the legal regulation of false advertising spokesman in China. Put forward the relevant consummation suggestion.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D922.294

【相似文献】