微博名人隐性商业言论的法律规制研究

发布时间：2018-04-30 05:01

本文选题：微博名人 + 隐性商业言论　；参考：《南昌大学》2016年硕士论文

【摘要】：综合微博和名人两要素界定微博名人的概念,解释隐性商业言论的内涵,从商法调整对象角度认定微博名人隐性商业言论本质上是属于广告宣传的商事法律行为性质,提出微博名人隐性商业言论具有言论的扩散性与隐蔽性,认为微博名人隐性商业言论法律保护的基础是要保护言论自由。从自由与利益、公平与正义的角度分析限制微博名人隐性商业言论的必要性,进一步指出隐性商业言论引发的破坏广告竞争秩序,侵犯消费者知情权与自主交易权以及其他经济主体的公平竞争权利的法律问题,而关于微博名人隐性商业言论的规制现状又处于规制体系缺失与行业自律水平不高的基本情况,从而得出对于微博名人隐性商业言论进行法律规制的必要性,并结合美国的先进经验以及根据我国情况,为我国微博名人隐性商业言论的法律规制从完善法律规制体系到提高行业自律等角度提供规制对策。
[Abstract]:In this paper, Weibo and celebrity define the concept of famous person, explain the connotation of hidden commercial speech. From the angle of adjusting object of commercial law, we can conclude that the hidden commercial speech is essentially a kind of commercial legal act of advertising. This paper puts forward that the hidden commercial speech of Weibo celebrities has the diffusivity and concealment of speech, and holds that the legal protection of the legal protection of the hidden commercial speech is to protect the freedom of speech. From the angle of freedom and interests, fairness and justice, this paper analyzes the necessity of restricting Weibo's hidden commercial speech, and further points out that the hidden commercial speech causes damage to the order of advertising competition. The legal problems of infringing upon consumers' right to know, the right of independent transaction and the right of fair competition of other economic subjects, but the current situation of the regulation of Weibo's hidden commercial speech is in the basic situation of the absence of regulation system and the low level of self-discipline in the industry. Thus, the necessity of legal regulation of Weibo's hidden commercial speech is obtained, and combined with the advanced experience of the United States and according to the situation in our country, This paper provides the countermeasures for the legal regulation of Weibo's hidden commercial speech from the aspects of perfecting the legal regulation system and enhancing the self-discipline of the industry.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：D922.294

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