论新媒体环境下我国广告审查制度的完善

发布时间：2018-05-16 17:28

本文选题：新媒体 + 互联网　；参考：《苏州大学》2015年硕士论文

【摘要】：随着互联网技术的日臻成熟以及移动终端的普及,媒介大融合的时代已经到来,移动互联网广告也逐渐成为广告业界的新宠儿。违法广告,特别是虚假广告在新媒体时代下又变幻出各种不同形式。90年代初,因受当时社会环境等种种因素的影响,我国《广告法》确立了以行政机关与广告经营者、广告发布者为审查主体的“双轨制”广告审查制度。然而,这种广告审查模式已经显得和当前广告业发展状况格格不入,违法广告尤其是虚假广告有增无减。本文从新媒体环境中的商业广告入手,论述我国广告审查制度的基本内容和主要缺陷,通过对英美法系、大陆法系发达国家审查制度的借鉴,归纳总结出适合我国现阶段发展的新广告审查制度,并建议在确定合理审查机构的基础上,建立起以行业类型为主导的纵横交错的广告审查模式。
[Abstract]:With the maturity of Internet technology and the popularity of mobile terminals, the era of media convergence has come, mobile Internet advertising has gradually become a new darling of the advertising industry. Illegal advertisements, especially false advertisements, have changed in various forms in the new media era. At the beginning of the 1990s, due to the influence of various factors such as the social environment at that time, the Advertising Law of our country established the use of administrative organs and advertising operators. The "double track" advertising censorship system by the advertisement publisher as the main body of the censor. However, this mode of advertising censorship has become incompatible with the current development of advertising industry, illegal advertising, especially false advertising has increased. Starting with the commercial advertisement in the new media environment, this paper discusses the basic contents and main defects of the advertising censorship system in our country, and draws lessons from the review system of the Anglo-American law system and the continental law system developed countries. This paper sums up a new advertising review system suitable for the development of our country at present, and suggests to set up a crisscross pattern of advertising censorship based on the determination of reasonable censors, which is dominated by industry types.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D922.294

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