论虚假广告行为的竞争法规制

发布时间：2018-06-01 19:47

本文选题：虚假广告 + 不正当竞争　；参考：《湘潭大学》2015年硕士论文

【摘要】：由于对虚假广告不正当竞争行为法律规定的不完善,导致虚假广告不正当竞争行为界定困难,法律救济的途径可行性差,在面对虚假广告造成的不正当竞争,经营者很难通过法律途径维护自己的公平竞争权。首先,必须明确虚假广告作为不正当竞争行为的独特属性。不正当竞争行为的构成要素与其他的民事侵权行为的构成要素有很大的区别:行为人主观上的过失也能构成不正当竞争;只要有造成损害结果的可能性就构成不正当竞争;不正当竞争行为只发生在竞争领域。其次,要明确界定虚假广告作为不正当竞争行为的原则。一方面,虚假广告不正当竞争行为必须是违反了《反不正当竞争法》的基本原则;另一方面,界定虚假广告不正当竞争行为还需依据虚假广告相应的判定原则。再次,要明确虚假广告作为不正当竞争行为的具体构成要件。构成要件理论是界定一种行为的最有效的方式。主体上,虚假广告不正当竞争行为的主体应当包括商品和服务的经营者和广告经营者。主观方面,不仅包括故意,而且包括过失。客体上,在竞争法领域,虚假广告不正当竞争行为侵犯了经营者的公平竞争权。在客观方面,虚假广告不正当竞争行为主要是通过虚假广告达到排挤、限制竞争对手的目的。最后,还需要对相关概念进行区分。只有找到虚假广告不正当竞争行为的独特属性,立足于竞争法的基本原则和界定虚假广告不正当竞争行为的基本原则,明确虚假广告不正当竞争行为的具体构成要件,辨析其与相关行为,才能根本上促进虚假广告的竞争法规制。
[Abstract]:Because of the imperfection of the legal provisions on the unfair competition behavior of false advertisement, it is difficult to define the unfair competition behavior of false advertisement, the feasibility of legal remedy is not good, and the unfair competition caused by false advertisement is faced with. It is difficult for operators to maintain their right to fair competition through legal channels. First of all, it is necessary to clarify the unique attributes of false advertising as unfair competition. The constituent elements of unfair competition act are quite different from those of other civil tort acts: the subjective negligence of the actor can also constitute unfair competition, as long as there is the possibility of causing damage, it will constitute unfair competition. Unfair competition only occurs in the field of competition. Secondly, it is necessary to define the principle of false advertising as unfair competition. On the one hand, the unfair competition behavior of false advertisement must be in violation of the basic principle of Anti-unfair Competition Law; on the other hand, the definition of unfair competition behavior of false advertisement should be based on the corresponding judgment principle of false advertisement. Thirdly, it is necessary to define false advertising as the specific constituent elements of unfair competition. The theory of constitutive elements is the most effective way to define an act. On the subject, the subject of unfair competition of false advertisement should include the operators of goods and services and the advertisers. Subjective aspects include not only intent, but also negligence. In the field of competition law, the unfair competition of false advertisement infringes on the right of fair competition. In the objective aspect, the unfair competition behavior of false advertisement is mainly through the false advertisement to achieve the purpose of crowding out and restricting the competitors. Finally, there is a need to distinguish between related concepts. Only find out the unique attribute of unfair competition behavior of false advertisement, base on the basic principle of competition law and define the basic principle of unfair competition behavior of false advertisement, make clear the concrete constituent elements of unfair competition behavior of false advertisement. Only by discriminating and analyzing the related behaviors can the competition regulation of false advertisement be promoted.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D922.294

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