外资并购中我国驰名商标保护问题研究

发布时间：2018-06-03 22:36

本文选题：外资并购 + 驰名商标　；参考：《广西大学》2015年硕士论文

【摘要】：外资并购作为外国企业在华投资的重要手段,为国内企业提供了丰富的资金和先进的技术,促进了我国经济的发展。在外资并购的大潮下,我国的一些企业遵循市场交易原则,将自有的驰名商标出卖给外商或者出资到外商投资企业,这是一种合理的交易行为,理应受到尊重和支持。但是,还有一些企业由于商标保护意识淡薄,加之现行的法律法规没有为我国驰名商标提供足够的保护,致使商标权易主的现象大量发生,很可能导致外资垄断我国市场,进而威胁到国家的经济安全。本文针对第二类驰名商标持有企业的现状,由现象到原因对我国驰名商标在外资并购中面临的危机进行剖析,从企业自身和国家立法两方面提出建议,并以法律视角提出了对策,以寻求外资并购大潮下我国驰名商标的保护之道。本文共分三章。第一章首先对外资并购与驰名商标两个概念进行界定。第二章对外资并购中我国驰名商标面临的危机现状及原因进行了分析。论文认为,在外资并购中我国驰名商标面临危机现状主要表现为商标的所有权丧失,商标被弱化并逐渐退出市场两个方面。主要原因在于,企业主体的商标保护意识不足和相关保护性法律法规缺失两方面。第三章重点介绍了外资并购中我国驰名商标的保护战略,明确以“维护国家核心经济安全”为法律完善原则,即并不是一概对外资收购我国驰名商标持否定态度。在法律规制的手段上也主要以审查监督为主,如不威胁国家核心经济安全,则仍可同意其收购。具体包括五个方面：争取外商投资企业的控股权,以驰名商标使用权投资,与外方约定外商投资企业对商标的使用义务,构建和完善保护性法律法规,构建和完善法律辅助措施。
[Abstract]:As an important means for foreign enterprises to invest in China, foreign capital mergers and acquisitions have provided rich funds and advanced technology for domestic enterprises and promoted the development of our country's economy. In the tide of foreign capital acquisition, some enterprises in China follow the principle of market transaction and sell their well-known trademarks to foreign investors or invest to foreign invested enterprises. It is a reasonable transaction behavior, and it should be respected and supported. However, some enterprises have a weak awareness of trademark protection, and the existing laws and regulations do not provide enough protection for the well-known trademarks in our country. The phenomenon of the trademark right is prone to occur. It is likely to lead to the monopoly of foreign capital in our market, and then threaten the country. In view of the present situation of the second kind of well-known trademark holding enterprises, this paper analyzes the crisis of the well-known trademarks in the merger and acquisition of foreign capital in China from the phenomenon to the reasons, and puts forward some suggestions from the two aspects of the enterprise itself and the national legislation, and puts forward the countermeasures by the legal perspective, in order to find the protection of the well-known trademarks in the tide of foreign capital merger and acquisition. This article is divided into three chapters. The first chapter first defines the two concepts of foreign capital merger and well-known trademark. The second chapter analyzes the current situation and reasons for the crisis of well-known trademarks in China. The paper holds that the current situation of the crisis in China's well-known trademarks is mainly manifested in the loss of the ownership of the trademark in the foreign capital merger and acquisition. It has been weakened and gradually withdrew from the two aspects of the market. The main reason lies in the lack of consciousness of trademark protection and the lack of two aspects of the relevant protection laws and regulations. The third chapter introduces the protection strategy of well-known trademarks in the foreign capital merger and acquisition in China, and makes it clear that the principle of "safeguarding the national core economic security" is the principle of legal perfection, that is, it is not There is a negative attitude towards foreign investment in the acquisition of well-known trademarks in our country. In the means of legal regulation, it is mainly based on censorship and supervision. If it does not threaten the state's core economic security, it can still agree to its acquisition. It includes five aspects: the controlling right of foreign invested enterprises, the investment of the right to use the famous trademark and the foreign investment. The obligation of enterprises to use trademarks, the construction and improvement of protective laws and regulations, and the construction and improvement of legal auxiliary measures.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43;D922.291.91

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