法律保护机制在茶品牌保护中的应用研究

发布时间：2018-07-08 14:32

本文选题：法律保护机制 + 茶品牌　；参考：《福建茶叶》2017年02期

【摘要】：品牌是企业的核心要素之一,茶品牌是我国茶文化和民族文化的凝结体。作为茶叶生产大国,我国传统茶品牌的法律保护还存在两大难题,一是缺乏强有力的茶品牌法律保护机制,二是国际市场茶品牌保护难度较大。本文针对我国传统茶品牌法律保护的不足,探讨我国传统茶品牌法律保护机制的构建,即借鉴西方国家先进的茶品牌保护经验,完善立法,严格执法,健全法律法规保护机制,提升茶叶经营企业品牌保护意识,增强保护理念。
[Abstract]:Brand is one of the core elements of enterprises, tea brand is the condensation of tea culture and national culture in China. As a big tea producer, there are still two problems in the legal protection of traditional tea brands in China. One is the lack of a strong legal protection mechanism for tea brands, and the other is the difficulty of protecting tea brands in the international market. In view of the deficiency of legal protection of traditional tea brand in China, this paper probes into the construction of legal protection mechanism of Chinese traditional tea brand, that is, learning from the advanced tea brand protection experience of western countries, perfecting legislation, strictly enforcing the law, and perfecting the protection mechanism of laws and regulations. Enhance the brand protection awareness of tea business enterprises, enhance the concept of protection.
【作者单位】：海南经贸职业技术学院;
【分类号】：D923.4;D922.294

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