互联网广告主体及法律责任辨析
发布时间：2018-09-17 09:27
【摘要】：《中华人民共和国广告法》和《互联网广告管理暂行办法》对互联网广告乃至互联网行业影响巨大,其中涉及的法律问题以主体最为突出。文章对互联网广告的几大主体包括广告主、广告发布者、程序化购买模式中的各类平台、广告代言人、互联网信息服务提供者等逐一进行深入分析,以期厘清基本概念,探讨其法律责任,从理论上为互联网监管和互联网广告执法提供借鉴和参考。
[Abstract]:The Advertising Law of the people's Republic of China and the interim measures for Internet Advertising Administration have a great impact on Internet advertising and the Internet industry. This paper makes a thorough analysis of the main bodies of Internet advertising, including advertisers, publishers, various platforms in the programmed purchase model, advertising spokesmen and Internet information service providers, in order to clarify the basic concepts. Discuss its legal responsibility, and provide reference and reference for Internet supervision and Internet advertisement enforcement theoretically.
【作者单位】： 腾讯研究院;中国社会科学院法学研究所;
【基金】：国家社科基金项目“国外互联网治理的理念、模式及借鉴研究”(16AXW006)
【分类号】：D922.294
本文编号：2245436
[Abstract]:The Advertising Law of the people's Republic of China and the interim measures for Internet Advertising Administration have a great impact on Internet advertising and the Internet industry. This paper makes a thorough analysis of the main bodies of Internet advertising, including advertisers, publishers, various platforms in the programmed purchase model, advertising spokesmen and Internet information service providers, in order to clarify the basic concepts. Discuss its legal responsibility, and provide reference and reference for Internet supervision and Internet advertisement enforcement theoretically.
【作者单位】： 腾讯研究院;中国社会科学院法学研究所;
【基金】：国家社科基金项目“国外互联网治理的理念、模式及借鉴研究”(16AXW006)
【分类号】：D922.294
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