网络平台经营者超高定价的反垄断法规制

发布时间：2018-09-19 06:29

【摘要】：平台经济是基于强大的互联网应用技术发展起来的新的市场经济形态,不同于传统经济,其具有网络外部性和相互依赖性的特点。超高定价行为是具有市场支配地位的经营者滥用其优势地位,以明显不合理且超过其所售商品或服务原本价值的价格销售其商品或者服务的行为。网络平台经营者在经营活动中的定价和销售策略往往给众多商户造成直接影响,其定价权的权限大小关系重大。网络平台经营者超高定价的行为与《反垄断法》的宗旨相悖,损害消费者的切身利益,不利于市场经济的发展,反垄断法必须对其进行一定的规范。如何通过反垄断法的制度安排,既保障平台商户消费者不受超高定价行为的侵害,也不影响市场经济的自由竞争,是各国理论界都在探究的问题,也是本文的写作主旨。本文首先以淘宝商城纠纷一例引出网络平台经营者超高定价这一行为,又结合国内外理论界的观点分析其性质和危害;其次,通过对国内外反垄断立法的解读,进而分析并指出用反垄断法规制网络平台经营者时存在的难点;最后,在深入分析规制困境的基础上,提出完善反垄断法规制网络平台经营者超高定价的针对性意见,通过明确使用超高定价条款时的限制条件、合理计算平台运营总成本、把握执法边界、慎重选择规制方式等,平衡好加强监管与鼓励创新的关系,使反垄断法在指导和调整平台网络平台经营者超高定价行为中发挥应有的效用。
[Abstract]:Platform economy is a new form of market economy based on powerful Internet application technology. It is different from the traditional economy and has the characteristics of network externality and interdependence. Ultra-high pricing behavior is the behavior that the operators with market dominant position abuse their dominant position and sell their goods or services at prices that are obviously unreasonable and exceed the original value of the goods or services they sell. The pricing and selling strategies of network platform operators often have a direct impact on many merchants, and the power of pricing is of great importance. The behavior of network platform operators' super-high pricing is contrary to the aim of "Anti-monopoly Law", which damages the vital interests of consumers and is not conducive to the development of market economy. The anti-monopoly law must regulate it to a certain extent. How to protect the consumers of the platform from the ultra-high pricing behavior and the free competition of the market economy through the system arrangement of the anti-monopoly law is a question that the theorists of various countries are exploring and the main purpose of this article. In this paper, a case of Taobao Mall dispute is used to introduce the behavior of ultra-high pricing of network platform operators, and the nature and harm are analyzed in combination with the views of domestic and foreign theoretical circles; secondly, through the interpretation of antitrust legislation at home and abroad, Then it analyzes and points out the difficulties in regulating network platform operators with anti-monopoly law. Finally, on the basis of in-depth analysis of regulatory difficulties, the paper puts forward some suggestions on how to improve the anti-monopoly law to regulate the super-high pricing of network platform operators. By defining the restrictive conditions when using the ultra-high pricing terms, reasonably calculating the total operating cost of the platform, grasping the law enforcement boundary, carefully selecting the regulation methods, and so on, the relationship between strengthening supervision and encouraging innovation can be balanced. The anti-monopoly law should play an important role in guiding and adjusting the ultra-high pricing behavior of platform network platform operators.
【学位授予单位】：天津师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D922.294

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