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“不合理低价游”形成的诱因

发布时间:2018-10-09 17:58
【摘要】:正笔者近几年到多地去旅游,亲眼目睹了当前中国旅游市场的种种乱象。通过多渠道的了解,基本搞清了造成"不合理低价游"的主要原因。在正常情况下,旅游线路产品报价=往返交通费+景点门票价+食宿费用+导游服务费+毛利;而在"零团费"情况下,旅游线路产品报价=往返交通费(折扣价)+景点门票价(团队价)+食宿费用(团队协议价)。也就是说,
[Abstract]:In recent years, the author has witnessed all kinds of chaos in China's tourism market. Through the understanding of multiple channels, the basic understanding of the cause of "unreasonable low-price travel" the main reasons. Under normal circumstances, the price of the tourist route product = the travel fare, ticket price, room and board fee, tour guide service charge gross profit, while in the case of "zero tour fee", Travel line product quotation = round trip (discount price) scenic spot ticket price (team price) board and lodging (team agreement price). That is to say,
【分类号】:D922.294

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