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医疗广告违法问题与解决对策研究

发布时间:2018-10-26 17:36
【摘要】:随着我国改革开放的深入,医疗市场竞争日益激烈,医疗广告大量涌现。医疗广告在引导患者求医问药、普及先进医学诊疗技术等方面提供了指导,但其在发展中暴露出的问题也不容忽视。近些年来,违法医疗广告泛滥成灾,有些已经完全背离了保障人民身心健康和生命安全的初衷,给消费者带来极大的误导和伤害,已经成为社会一大公害。因此,如何有效治理违法医疗广告成为了社会各界广泛关注的问题。本文通过对现今医疗广告制度存在的问题进行反思,从而提出具有针对性的解决措施。文章分为五个部分,第一部分是引言,首先通过介绍真实的案例引出研究对象,其次介绍本文的研究思路和研究方法。第二部分是医疗广告及其法律规制概述,首先简要阐述医疗广告的定义、特征和相关概念,然后归纳总结我国医疗广告的法制体系和主要制度,最后论述了规制医疗广告的意义。第三部分是医疗广告违法的主要形式和危害,先概述我国医疗广告违法现状,再总结目前我国医疗广告违法的主要形式,最后分析了违法医疗广告带来的危害。第四部分重点分析违法医疗广告产生的原因,主要有现行法律规范不完善、行政监管机制不健全、医疗广告行政审查把关不严、行政处罚力度不够、行政执法水平欠缺、消费者法律意识淡薄等原因。第五部分则是在仔细分析了现有问题的基础上,通过借鉴国外治理违法医疗广告的优秀经验,从而提出相应的对策,主要包括以下几个方面:完善医疗广告法制体系;建立有效的医疗广告监管机制;强化医疗广告行政审查制度;加大违法医疗广告的惩处力度;建设高素质的执法队伍;加大普法宣传,提升消费者法律意识。
[Abstract]:With the deepening of China's reform and opening up, the medical market competition is increasingly fierce, medical advertisements emerge in large numbers. Medical advertisement has provided guidance in guiding patients to seek medicine and popularizing advanced medical diagnosis and treatment technology, but the problems exposed in its development should not be ignored. In recent years, illegal medical advertisements are rampant, some of them have completely deviated from the original intention of protecting people's physical and mental health and life safety, and have brought great misdirection and harm to consumers, which has become a great public hazard. Therefore, how to effectively control illegal medical advertising has become a widespread concern of the community. In this paper, the problems existing in the current medical advertising system are reviewed, and corresponding solutions are put forward. The article is divided into five parts, the first part is the introduction, first through the introduction of real cases leads to the object of study, and then introduces the research ideas and research methods. The second part is an overview of medical advertisement and its legal regulation. Firstly, the definition, characteristics and related concepts of medical advertisement are briefly described, and then the legal system and main system of medical advertisement in China are summarized. Finally, the significance of regulating medical advertisement is discussed. The third part is the main form and harm of medical advertisement illegal, first summarizes our country medical advertisement illegal present situation, then summarizes our country medical advertisement illegal main form, finally has analyzed the illegal medical advertisement to bring the harm. The fourth part focuses on the analysis of the causes of illegal medical advertisements, including the imperfect existing laws and regulations, the imperfect administrative supervision mechanism, the inadequate supervision and control of medical advertisements, the insufficient administrative punishment, and the lack of administrative law enforcement. Consumer legal consciousness is weak and other reasons. The fifth part is on the basis of careful analysis of the existing problems, through the use of foreign management of illegal medical advertising excellent experience, so as to put forward the corresponding countermeasures, mainly including the following aspects: improve the legal system of medical advertising; To establish an effective supervision mechanism of medical advertisement; to strengthen the administrative examination system of medical advertisement; to increase the punishment of illegal medical advertisement; to build a high-quality law enforcement team; to increase the publicity of law popularization; to enhance the legal awareness of consumers.
【学位授予单位】:南京师范大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:D922.294

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