网络不正当竞争行为的法律规制研究

发布时间：2019-01-16 08:54

【摘要】：自实施以来,《反不正当竞争法》在规制不正当竞争行为,维护市场经济稳定,保护消费者合法权益等方面做出了杰出贡献。但事物是向前发展的,随着科学技术水平的不断提高,人们生活的便捷性和舒适性也有了很大的提高,其中最突出的一点就是网络的出现。科技的迅猛发展使得互联网走进了千家万户,越来越多的人习惯于在网上娱乐、购物,网络市场逐渐形成,网络经济也成了市场经济重要的组成部分。网络市场中竞争的激烈程度并不逊于传统市场,与传统市场不同的是,网络经营者们采取的竞争手段往往具有很高的科技含量,其中当然不乏为谋利益不择手段的不正当竞争行为。正是产生于新兴市场,并有较高的科技含量,使得实践中对网络不正当竞争行为的规制面临很大的难度。这些困难不仅仅来自行为手段的高技术性、隐蔽性,而且执法者还面临着“无法可依”的窘境,因为我国法律中并没有对这些不正当竞争行为有足够明确的规定。网络市场中的种种不正当行为一次次的拉低商业道德的底线,借助于互联网极大地覆盖面,这种行为造成的危害比传统市场中的不正当竞争更深、更广。如何应对网络不正当竞争,惩治网络不正当竞争行为,市场给我们提出了问题。要解决这一问题,就应当对网络市场中呈现的不正当竞争行为进行深入分析,不单要深入分析这些行为的类型,更要分析其成因、危害,这样我们在制定对策时才能够更有针对性和可行性。本文在论述中共分成了七个部分。第一章绪论中阐述了文章研究的背景、意义和学术综述,并介绍了文章的研究思路和研究方法。在互联网对人们生活影响很深的今天,网络不正当竞争行为频繁出现在人们的视野之内,所以对其进行深入研究有很深刻的理论意义和实际意义。文章第二章阐述了网络市场的特点,网络不正当竞争行为的类型以及网络不正当竞争行为区别于其他不正当竞争行为的特点,并且详细分析了几类典型的不正当竞争行为。第三章介绍了我国对网络不正当竞争行为规制的实际状况,指出了我国在立法、司法和执法中有待改进之处。文章在第四章中,对美国、日本和德国在反网络不正当竞争行为中的经验进行总结,其中有很多可以值得我们学习的地方,比如德国赋予消费者团体诉权的规定等等。第五章从网络不正当竞争行为的主体、客体等方面对如何认定网络不正当竞争行为给出了自己的看法。文章第六章在总结前文论述,并借鉴国外先进规制经验的基础上,提出了自己浅薄的认识,希望在规制网络不正当竞争行为方面能贡献自己的微薄之力。在文章的最后,笔者对《反不正当竞争法》的修改抱着极大的信心,希望能在修订后的法律中看到针对网络不正当竞争的规定。
[Abstract]:Since its implementation, Anti-unfair Competition Law has made outstanding contributions in regulating unfair competition, maintaining the stability of market economy and protecting the legitimate rights and interests of consumers. With the development of science and technology, the convenience and comfort of people's life have been greatly improved, and the most prominent point is the emergence of the network. With the rapid development of science and technology, the Internet has entered thousands of households, more and more people are used to online entertainment, shopping, network market gradually formed, the network economy has become an important part of the market economy. The fierce competition in the network market is not inferior to that in the traditional market. Different from the traditional market, the competitive means adopted by the network operators tend to have a very high technological content. Of course, there is no lack of unfair competition for the benefit of any means. It is emerging from the emerging market and has a high technological content, making the regulation of unfair competition on the network facing great difficulty in practice. These difficulties not only come from the high technology and concealment of the means of conduct, but also the law enforcers are faced with the dilemma of "unable to abide by", because there is not enough clear stipulation on these unfair competition behaviors in our country's law. With the help of the Internet, the harm caused by this kind of behavior is deeper and wider than that in the traditional market. How to deal with the network unfair competition and punish the network unfair competition behavior, the market has put forward the question to us. To solve this problem, we should analyze the unfair competition behavior in the network market, not only the types of these behaviors, but also the causes and harm. In this way, we can be more targeted and feasible when formulating countermeasures. This paper is divided into seven parts. The first chapter introduces the background, significance and academic review of the research, and introduces the research ideas and methods. Today, the Internet has a deep impact on people's life, the network unfair competition behavior frequently appears in the people's vision, so it has a profound theoretical and practical significance to conduct in-depth research on it. The second chapter expounds the characteristics of the network market, the types of the network unfair competition behavior and the characteristics of the network unfair competition behavior different from other unfair competition behavior, and analyzes in detail several kinds of typical unfair competition behavior. The third chapter introduces the actual situation of the regulation of unfair competition on the network in our country, and points out that the legislation, the judicature and the law enforcement in our country need to be improved. In the fourth chapter, we summarize the experience of the United States, Japan and Germany in the anti-network unfair competition behavior. There are a lot of things that we can learn from, such as the provisions of Germany giving consumer groups the right of action, and so on. In the fifth chapter, the author gives his own opinion on how to identify the network unfair competition from the subject and object of the network unfair competition. The sixth chapter summarizes the previous discussion and draws lessons from the foreign advanced regulatory experience, and puts forward its own shallow understanding, hoping to contribute to the regulation of unfair competition in the network. At the end of the article, the author holds great confidence in the revision of the Anti-unfair Competition Law and hopes to see the regulation of unfair competition on the Internet in the revised law.
【学位授予单位】：山东财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：D922.294

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