广告代言中“名人”的法律认定
发布时间：2019-04-30 08:45
【摘要】：法律上的"名人"通常被当作一个不言自明的概念使用,但在法理上对于究竟什么样的人是名人却没有进行充分的阐释,司法实务中对于名人的认定也没有相对明确的标准。我国《广告法》规定了广告代言人的法律责任,实际上存在将广告代言中的名人予以特别规范的制度理念与措施,但在法律条文中对于名人认定的法律标准和认定方法均无规定。名人的法律认定对于确定广告代言乃至代言法律责任方面具有重要意义,但其意义尚未引起足够的注意。广告法范畴中的名人认定依据具有综合性和领域性的特点。名人认定的构成要素包括知名度、社会影响力、成名的时间、区域、领域、参与的公共事件等。名人的法律认定依认定效力有一般性认定和个案认定,依认定主体性质有法院诉讼认定、广告管理机关认定、行业认定以及媒体认定。
[Abstract]:The legal "celebrity" is usually used as a self-evident concept, but there is not a full explanation of what kind of person is a celebrity in legal theory, and there is no relatively clear standard for the recognition of celebrity in judicial practice. China's Advertising Law stipulates the legal liability of advertising spokesmen. In fact, there are institutional concepts and measures to regulate the celebrity in advertising endorsement. However, there are no provisions on the legal standards and methods of recognition of celebrities in the legal provisions. The legal recognition of celebrities is of great significance in determining the legal liability of advertising endorsement and even endorsement, but its significance has not yet attracted enough attention. Celebrity identification in the category of advertising law has the characteristics of comprehensive and territorial. The elements of celebrity identification include popularity, social influence, time to become famous, region, domain, public events and so on. According to the nature of the cognizance of the main body, there are court actions, advertisement administration agencies, industry identification and media identification according to the nature of the cognizance of the law of the famous person in accordance with the validity of the cognizance.
【作者单位】： 中国社会科学院研究生院;
【分类号】：D922.294
[Abstract]:The legal "celebrity" is usually used as a self-evident concept, but there is not a full explanation of what kind of person is a celebrity in legal theory, and there is no relatively clear standard for the recognition of celebrity in judicial practice. China's Advertising Law stipulates the legal liability of advertising spokesmen. In fact, there are institutional concepts and measures to regulate the celebrity in advertising endorsement. However, there are no provisions on the legal standards and methods of recognition of celebrities in the legal provisions. The legal recognition of celebrities is of great significance in determining the legal liability of advertising endorsement and even endorsement, but its significance has not yet attracted enough attention. Celebrity identification in the category of advertising law has the characteristics of comprehensive and territorial. The elements of celebrity identification include popularity, social influence, time to become famous, region, domain, public events and so on. According to the nature of the cognizance of the main body, there are court actions, advertisement administration agencies, industry identification and media identification according to the nature of the cognizance of the law of the famous person in accordance with the validity of the cognizance.
【作者单位】： 中国社会科学院研究生院;
【分类号】：D922.294
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