新《广告法》对报业经营影响有限
发布时间：2019-07-18 05:31
【摘要】：正将于今年9月实施的新《广告法》充实和细化了广告内容准则,明确了虚假广告的定义与典型形态,明确了广告行为责任,这些都有利于《广告法》的实施与监督。从报业经营的角度看,新《广告法》实施后,报业广告会有一定的阵痛,但影响不会大。
[Abstract]:The new Advertising Law, which will be implemented in September this year, enriches and refines the advertising content norms, clarifies the definition and typical form of false advertising, and clarifies the responsibility for advertising behavior, which is beneficial to the implementation and supervision of the Advertising Law. From the point of view of newspaper management, after the implementation of the new Advertising Law, newspaper advertising will have a certain pain, but the impact will not be great.
【作者单位】： 齐鲁晚报;
【分类号】：G219.2;D922.294
，
本文编号：2515654
[Abstract]:The new Advertising Law, which will be implemented in September this year, enriches and refines the advertising content norms, clarifies the definition and typical form of false advertising, and clarifies the responsibility for advertising behavior, which is beneficial to the implementation and supervision of the Advertising Law. From the point of view of newspaper management, after the implementation of the new Advertising Law, newspaper advertising will have a certain pain, but the impact will not be great.
【作者单位】： 齐鲁晚报;
【分类号】：G219.2;D922.294
，
本文编号：2515654
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