汽车产品伤害危机中车主维权行为的影响因素——基于论坛帖子的扎根研究

发布时间：2019-08-12 12:02

【摘要】：以社会化媒体为数据源,以产品伤害危机为研究对象,对产品伤害危机中车主维权行为的影响因素及具体影响机制进行了研究。收集了"汽车之家"论坛上关于汽车产品伤害危机的帖子,利用扎根理论这一系统化的理论方法对论坛帖子进行分析整理,并引入计划行为理论、组织支持理论等,得出汽车产品伤害危机中车主维权行为的影响因素模型,并对影响机制进行了具体分析。研究结果表明:影响车主维权行为意向的因素主要有维权态度、主观规范和知觉行为控制,维权意向受到组织支持的调节作用,进而影响维权实际行为的产生。最后,从车主和政府两个角度为保障车主的合法权益提供了相应的策略和参考建议。
[Abstract]:Taking the social media as the data source and the product injury crisis as the research object, this paper studies the influencing factors and specific influencing mechanisms of the owner's rights protection behavior in the product injury crisis. This paper collects the posts on automobile product injury crisis in "Automobile House" forum, analyzes and arranges the forum posts by using the systematic theoretical method of rooted theory, and introduces the theory of planning behavior, organizational support theory and so on, and obtains the influencing factor model of vehicle owners' rights protection behavior in automobile product injury crisis, and makes a concrete analysis of the influencing mechanism. The results show that the main factors that affect the vehicle owners' behavior intention are the attitude of safeguarding rights, the control of subjective norms and perceptual behavior, and the regulation of the intention of safeguarding rights by the organization, which affects the actual behavior of protecting the rights. Finally, from the perspective of vehicle owners and the government to protect the legitimate rights and interests of owners to provide corresponding strategies and reference suggestions.
【作者单位】：华东理工大学商学院;
【基金】：教育部人文社会科学研究规划基金资助项目(15YJA630033) 上海市浦江人才计划资助项目(14PJC023)
【分类号】：D922.294;D922.296

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