食品信息标准化披露法规的发布对企业行为的影响
发布时间：2018-07-29 15:11
【摘要】：随着我国经济的繁荣发展和人民收入的不断提高，人们消费能力的不断增加。食品产品开始呈现多样性的发展趋势。成长中的食品企业更多的关注于企业的经济效益而忽略了对于社会的企业责任。自2004年以来，食品安全问题不断地出现，引起了人们的高度重视。针对这样的情况，我国卫生部分别在2011年4月20日和10月12日公布了《预包装食品标签通则》和《预包装食品营养标签通则》，从而规范我国食品信息标注化披露，向国际化接轨。食品信息标准化披露法规的发布，必然会给市场带来一定的冲击，影响企业的市场环境。 本文通过分析食品信息标准化披露法规的发布对于企业行为影响的客观事实，建立政策效果与企业行为关系的回归模型，，分析企业行为的变化。模型的实证研究主要采用双重差分法与回归分析，利用我国食品上市企业和与人们日常生活息息相关的非食品上市企业数据进行实证研究，分析政策效果对于企业行为变化的影响。本文通过实证检验发现，食品信息标准化披露法规的发布直接导致企业捐赠投入的增加。政策发布后，不同企业的广告投入行为存在显著差异。 考虑到企业本身实力对政策实施效果的影响，本文分析了企业规模对政策发布后企业行为变化的影响。本文分别从企业的市场规模和企业的实力规模两个维度，检验企业特性对政策发布对企业行为变化的影响。实证结果表明，食品信息标准化披露法规发布后，小企业比大企业在捐赠投入方面增加，大企业较小企业对广告活动的投入增加。最后，根据研究结果一方面为政府的政策制定者提供政策制定建议，旨在为政策制定和调整提供一定的参考意见，提高政策效用；另一方面为企业的内部管理者提供企业管理建议，提高企业对市场环境变化的应对能力。
[Abstract]:With the prosperity of economy and the improvement of people's income, people's consumption power is increasing. Food products are beginning to show a trend of diversity. The growing food enterprises pay more attention to the economic benefits of the enterprises and ignore the corporate responsibility for the society. Since 2004, the food safety question appears unceasingly, has aroused people's high attention. In response to this situation, the Ministry of Health published the General principles for labelling prepackaged Food and the General principles for Nutrition labelling of prepackaged Food on April 20 and October 12, 2011, respectively, in order to standardize the disclosure of food information tagging in China. To internationalize. The promulgation of food information standardization disclosure regulations will inevitably impact the market and affect the market environment of enterprises. Based on the analysis of the objective facts of the impact of food information standardization disclosure regulations on enterprise behavior, this paper establishes a regression model of the relationship between policy effect and enterprise behavior, and analyzes the change of enterprise behavior. The empirical research of the model mainly uses the double difference method and regression analysis, using the data of food listed enterprises and non-food listed enterprises, which are closely related to people's daily life, to carry on the empirical research. Analyze the effect of policy on the change of enterprise behavior. In this paper, it is found that the issuance of standardized food information disclosure rules directly leads to the increase of corporate donation investment. After the policy was issued, there were significant differences in advertising input behavior among different enterprises. Considering the influence of enterprise's own strength on the effect of policy implementation, this paper analyzes the influence of enterprise size on the change of enterprise's behavior after the promulgation of policy. This paper examines the influence of enterprise characteristics on the change of enterprise behavior from the two dimensions of enterprise market scale and firm strength scale. The empirical results show that after the promulgation of the food information standardization disclosure regulations, the donation investment of small enterprises is higher than that of large enterprises, and the investment of large and small enterprises in advertising activities increases. Finally, according to the research results, on the one hand, to provide policy recommendations for government policy makers, in order to provide some reference for policy formulation and adjustment, and improve the effectiveness of policy; On the other hand, it provides enterprise management advice for internal managers, and improves the ability of enterprises to cope with the changes of market environment.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D922.16;F426.82
本文编号：2153082
[Abstract]:With the prosperity of economy and the improvement of people's income, people's consumption power is increasing. Food products are beginning to show a trend of diversity. The growing food enterprises pay more attention to the economic benefits of the enterprises and ignore the corporate responsibility for the society. Since 2004, the food safety question appears unceasingly, has aroused people's high attention. In response to this situation, the Ministry of Health published the General principles for labelling prepackaged Food and the General principles for Nutrition labelling of prepackaged Food on April 20 and October 12, 2011, respectively, in order to standardize the disclosure of food information tagging in China. To internationalize. The promulgation of food information standardization disclosure regulations will inevitably impact the market and affect the market environment of enterprises. Based on the analysis of the objective facts of the impact of food information standardization disclosure regulations on enterprise behavior, this paper establishes a regression model of the relationship between policy effect and enterprise behavior, and analyzes the change of enterprise behavior. The empirical research of the model mainly uses the double difference method and regression analysis, using the data of food listed enterprises and non-food listed enterprises, which are closely related to people's daily life, to carry on the empirical research. Analyze the effect of policy on the change of enterprise behavior. In this paper, it is found that the issuance of standardized food information disclosure rules directly leads to the increase of corporate donation investment. After the policy was issued, there were significant differences in advertising input behavior among different enterprises. Considering the influence of enterprise's own strength on the effect of policy implementation, this paper analyzes the influence of enterprise size on the change of enterprise's behavior after the promulgation of policy. This paper examines the influence of enterprise characteristics on the change of enterprise behavior from the two dimensions of enterprise market scale and firm strength scale. The empirical results show that after the promulgation of the food information standardization disclosure regulations, the donation investment of small enterprises is higher than that of large enterprises, and the investment of large and small enterprises in advertising activities increases. Finally, according to the research results, on the one hand, to provide policy recommendations for government policy makers, in order to provide some reference for policy formulation and adjustment, and improve the effectiveness of policy; On the other hand, it provides enterprise management advice for internal managers, and improves the ability of enterprises to cope with the changes of market environment.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D922.16;F426.82
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