新媒体环境下的信息供给与食品安全风险治理

发布时间：2018-08-30 15:05

【摘要】：食品安全事关国计民生,有效的信息供给关乎消费者食品选择及食品安全风险治理的结果。在新媒体环境下,信息发布主体和渠道日趋多元化,信息内容和其所表达观点之间亦存在不一致甚至冲突,这些信息特征给食品安全风险治理带来了新的挑战。信息不对称和信息偏误是食品安全风险治理难题的关键成因。因此,应转变政府单一监管的治理思路,紧密结合食品安全多方利益主体,走政府、社会、公众协同治理之路;同时,积极利用新媒体,改善信息供给质量,帮助消费者正确评估食品安全风险,为社会共治型的食品安全风险治理提供保障。
[Abstract]:Food safety is related to the national economy and people's livelihood, and effective information supply is related to the food choice of consumers and the result of food safety risk management. Under the new media environment, the main body and channel of information release are becoming more and more diversified, and there are inconsistencies and even conflicts between the information content and the views expressed. These information characteristics bring new challenges to the management of food safety risk. Information asymmetry and information bias are the key causes of food safety risk management problem. Therefore, it is necessary to change the government's idea of single supervision and control, closely combine the multiple stakeholders of food safety, take the road of government, society and the public, and actively use new media to improve the quality of information supply. To help consumers correctly assess food safety risks and provide protection for social co-management of food safety risks.
【作者单位】：南京农业大学经济管理学院;江苏省农业科学院;
【基金】：国家自然科学基金青年项目“基于信息情境的转基因食品安全风险感知及行为调节研究”(项目号:71303114);国家自然科学基金项目“转基因食品安全性事件的同伴效应及对信息分享行为的影响机制研究:社会影响的视角”(项目号:71673139);国家自然科学基金青年项目“消费者对转基因强制标识信息、属性的偏好与支付意愿研究——以转基因大豆油为例”(项目号:71603129)的阶段性成果江苏省优势学科建设工程资助项目(PAPD) 南京农业大学“中国粮食安全研究中心”资助
【分类号】：D922.16

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