IP生产的粉丝效应及市场前景

发布时间：2018-02-16 18:00

  本文关键词： IP生 综艺节目 类角色 市场多元化 传媒公司 传媒行业 文化产业链 去哪儿 商业大片 偏向性 　出处：《当代电视》2017年01期 　论文类型：期刊论文

【摘要】：正伴随着近年来荧幕上各类影视、综艺、动漫游戏等作品争相涌入市场,人们已经无法忽视"IP"这个词语。它不是指传统意义上连接互联网的IP地址,而是英文Intellectual Property,即知识产权。以拥有一定的粉丝群体为基础,通过改编搬上大荧幕的小说、歌曲、游戏、动漫或综艺节目,甚至一个概念或一类角色都可以被称之为IP。目前IP产业发展势头良好并跨入2.0阶段,从原先孤立开发、简单售卖到现阶段"点-线-面"的长线条式发
[Abstract]:In recent years, with all kinds of films, variety arts, animation games and other works rushing into the market, people can no longer ignore the word "IP". It does not refer to the traditional Internet connection IP address. It's English Intellectual property, or intellectual property. Based on having a certain number of fans, you can adapt novels, songs, games, anime or variety shows that are on the big screen. Even a concept or a role can be called IP.At present, the IP industry has a good momentum of development and has entered the 2.0 stage, from the original isolated development, simple sale to the current stage of "dot-line-face" long line hair.
【作者单位】： 上海大学;
【分类号】：G124
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本文编号：1516108